Warriors’ Draymond Green followed LeBron James’ lead in 2020 and invested in Italian Tequila brand Lobos 1707
Players and the influence they place in society with respect to endorsements and ownership is incredible in the modern world. With endorsement deals clocking up record numbers, player power is at an all-time high in an economic sense.
NBA Players have learned from the mistakes of their peers and have invested smartly in their hard earned money. One such instance is in the Alcohol industry by a group of NBA all-stars.
Can Lobos 1707 help Draymond Green get to $1 Billion?
Dia Simms launched Lobos 1707 with LeBron James in 2020. It translates to “wolves” and is intended to “celebrate the strength of the pack.”
Amongst other vital investors are a bunch of NBA stars outside James. Draymond Green, Fred Van Vleet, and Anthony Davis are athletes invested in this project.
4) Lobos 1707 Tequila
In 2020, Draymond made an investment in the Italian tequila brand.
He invested alongside:
Green invested in the company because of the taste, core company values, and diverse leadership.
— Andrew Petcash (@AndrewPetcash) June 2, 2022
Lobos is one of the premier Tequila brands available in the USA. Ironically, a prime competitor for this All-NBA investment is a brand led by another sports star, Teramana Tequila. Dwayne Johnson was one of their biggest shareholders.
Being LeBron James’ drink is definitely appealing to a lot of youngsters who look up to the “King”.
Lobos expects to sell 1,00,000 cases by 2022 and its affiliation with NBA all-stars is going to rile sales up to an extent.
Priced at $45 a bottle to start with, Lobos is a premium brand and explores a niche market. Part of LeBron’s billion-dollar empire, Lobos is definitely a brand on the rise.
With Draymond Green currently having a net worth of around $70 Million, Lobos succeeding at award shows and it’s growing sales should sure help Green grow his money.