Michael Jordan Nickname: How ‘Mr June’ Earned a Stationery Brand $100 Million By Just Being Associated to it

Tonoy Sengupta | 17/03/2023
Michael Jordan Nickname: How ‘Mr June’ Earned a Stationery Brand $100 Million By Just Being Associated to it

Michael Jordan has had a myriad of nicknames over time. And why wouldn’t he? Not only was his very first moniker ‘Air Jordan’ used by Nike to market his brand, but the man also ripped up enough players on the court for them to fear him by different names. After all, even Lord Voldemort has ‘He who shall not be named’, and he isn’t even real.

So, when it comes to pseudonyms, Jordan popularly has ‘The Black Cat’, ‘Black Jesus’, and ‘His Airness’ standing tall amongst so many other nicknames. But, what about ‘Mr. June’?

Why was Michael Jordan ever referred to that way? And just as important, who was he associated with to get it, and just how much did it affect them?

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Michael Jordan was once called ‘Mr. June’ for a shockingly adorable reason

When you think of terms such as ‘cute’ and ‘sweet’, Michael Jordan is hardly the first name that comes up. However, as it turns out, the man has a side to him, that’d make those verbs quite fitting for him.

You see, over his time in the NBA, Michael Jordan was known for how he was humiliating his opponents. Whether it was by winning championships, sinking free throws with his eyes closed, or simply dunking on people. All-in-all, not the image of a man who personally looked at the quality of pencils, pens, and other stationery.

And yet, back in the early 1990s, that’s exactly what he did. At the time, Jordan needed a new endorsement deal, so he was approached by JuneFair, a company that specializes in the sale of high-end stationery. So, as weird as it may be, Michael Jordan was indeed checking the quality of their stationery before eventually coming to the decision of entering an endorsement deal with them.

Quite frankly, the idea of MJ sitting down with some pencils and scales, looking at them closely to assess the quality couldn’t be funnier and cuter. But then again, perhaps that’s just an example of how life can surprise you sometimes.

 

What did it do for JuneFair?

JuneFair is now one of the biggest names in the stationery industry and has been so for quite some time now. In fact, as per Champw on the matter, they now routinely have sales of over $100 million every year.

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Post Edited By: Tonoy Sengupta
JuneFair Michael Jordan

About the author

Tonoy Sengupta

Tonoy Sengupta

Tonoy Sengupta is a Senior Editor at The SportsRush. Coming from an athletically inclined family, he has been surrounded by sports ever since he was 4 years old. But, while initially pouring all his time into Football (soccer), at 14, Tonoy discovered basketball through the countless highlights of Stephen Curry humiliating players from Curry Land. And just like that, a fiery passion for the game was ignited within Tonoy. And soon after, he decided to become a student of journalism, graduating in 2022, and choosing sports as his area of interest. Today, you can find him spending 99% of his time browsing through every type of content on every team in the NBA, before uncorking everything he has found to the world. In the 1% he isn't doing this, you can find him playing Basketball, Football, Volleyball, or practically any other sport he has had the opportunity to learn.

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