“The Air Jordan 1 banned has the best backstory for any professional athlete!”: Michael Jordan’s first signature shoe caused a big controversy when it was launched, continuing to remain relevant to this day

Arun Sharma
|Published 15/02/2022

The Air Jordan 1 is one of the most iconic silhouettes of all time – the Bred colorway makes it more special

Michael Jordan was a household name even before entering into the league – such was his influence. He was one of the first athletes to get a signature lineup of sneakers in the first year of his professional career. The Air Jordan 1, heavily molded on the lines of the Air Ships was an instant hit. Classic lines, beautiful color blocking, and a high cut meant that it ticked all the boxes for sneakerheads as well as basketball players.

The story behind the black and red colorway is an interesting one. The rules for sneakers were very clear at that time: each shoe needed to be predominantly white. But the iconic bred colorway only had white on its midsole, which wasn’t enough for the league. They banned it from making it onto the court and levied heavy fines each time Jordan stepped foot on the court with them.

This story became a crazy marketing campaign that Nike did not have to worry about. Despite having to pay a fine of 5000 dollars each time he played in them, it was an advertisement for those shoes every game for 48 minutes. Sales were through the roof, and has stayed that way ever since. The league has since changed its rules about sneakers and their color patterns, and we’ve seen a variety of wacky colors pop on sneakers.

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The Air Jordan 1 is now a cult classic model – on the lines of the Air force 1 and the Nike Dunks

Over the past few years, we’ve seen the resurgence of the Jordan 1 model. Towards the back end of the 00’s Kanye West made it popular again amongst the younger crowd who weren’t old enough to see the Chicago Bulls play. That popularity brought about by Ye earned him a deal with Nike, of which he released two models and practically all of them are grails for any sneaker collector.

Nowadays, there is not one week that goes by without having a new colorway release in the Jordan 1 model. Artists like Travis Scott have added their own spin to it and making bank off it too. The most coveted ones are still the original colors though, the bred leading the pack.

Any model and any shoe of MJ has and will always be a hit. But for whatever reason, the 1 shall be at the top of everyone’s sneaker list, Christmas Wishlist, and probably their wallpaper at some point in their life. Such is the influence of that sneaker, the likes of which no other shoe has come close to. Maybe the Red Octobers from the Yeezy 2 lineup, but that is a story for another day.

Also Read: “Let’s make it happen, DJ Khaled, Kanye West, and Michael Jordan!”: Marcus Jordan, owner of Trophy Room and son of Bulls legend puts out a cryptic message exciting all sneakerheads 

 


About the author
Arun Sharma

Arun Sharma

Arun Sharma is an NBA Editor at The SportsRush. A double degree holder and a digital marketer by trade, Arun has always been a sports buff. He fell in love with the sport of basketball at a young age and has been a Lakers fan since 2006. What started as a Kobe Bryant obsession slowly turned into a lifelong connection with the purple and gold. Arun has been an ardent subscriber to the Mamba mentality and has shed tears for a celebrity death only once in his life. He believes January 26, 2020, was the turning point in the passage of time because Kobe was the glue holding things together. From just a Lakers bandwagoner to a basketball fanatic, Arun has spent 16 long years growing up along with the league. He thinks Stephen Curry has ruined basketball forever, and the mid-range game is a sight to behold. Sharma also has many opinions about football (not the American kind), F1, MotoGP, tennis, and cricket.

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