“Yessir!!!! Who’s ready for the Bronny James’ collection that’s coming with PSD Underwear”: LeBron James’ eldest son to launch his signature collection with the popular athleisure underwear brand

Arjun Julka
|Published February 25, 2022

NBA superstar LeBron James shares his excitement as son Bronny James signs a NIL deal with popular athleisure underwear brand PSD Underwear.

LeBron James’ eldest son Bronny has collaborated with PSD Underwear for a signature collection. A brand known for its designer men’s boxer briefs. James Jr. will be the youngest athlete to have clinched a deal with the brand.

The brand also has the likes of Jimmy Butler, Ja Morant, Trae Young, Marshawn Lynch, and Tyler Herro associated with it. Post signing with the brand, Bronny had the following to say.

“I’ve been wearing PSD for as long as I can remember,” James said when announcing the partnership on Thursday. “When the connection is real and authentic, it makes a partnership like this really exciting. I’m looking forward to sharing my ideas and input to create some pretty unique pieces.”


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With Bronny signing a deal with the premium on-trend boxers owned by NBA stars, King James expressed his exhilaration on Twitter.

LeBron James congratulates son Bronny James on his new deal with PSD Underwear.

Being the son of one of the most popular sports personalities in the world, Bronny has been under the media lens constantly. The seventeen-year-old is currently studying at Sierra Canyon in LA and is often trends on social media during his high school basketball games.

In what it seems, Bronny is following his father’s footsteps in the business aspects of things. Recently, James Jr. signed a deal with athleisure brand PSD Underwear and will have his signature line soon.

As a proud dad, LeBron tweeted the following with the news of his son’s business partnership making headlines.

Loading embed tweet https://twitter.com/KingJames/status/1496929043475681294?ref_src=twsrc%5Etfw

Loading embed tweet https://twitter.com/PSDunderwear/status/1496898620519424006?ref_src=twsrc%5Etfw

According to its website, PSD develops the perfect athleisure pair to allow you to fit your lifestyle. If you are physically active, you can play basketball in them without changing into your compression shorts. It’s a functional pair of underwear outside of it just being another pair of underwear.

Also read: “Ja Morant aspires to be on the NBA’s 100th-anniversary team in 2047”: The 22-year admits he’s already working towards it

Bronny is a top prospect for the NBA draft and could be sharing the court with his father in the foreseeable future.

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About the author

Arjun Julka

Arjun Julka

Arjun Julka is a NBA author at The SportsRush. Basketball isn’t just a sport for this 26-year-old, who hails from Mumbai. He began watching the sport after stumbling upon a court in his society, helping him identify an undiscovered passion for the game of hoops. Now an ardent fan, Arjun supports Stephen Curry and the Warriors but also enjoys watching Giannis Antetokounmpo own the paint. When it comes to the GOAT debate, the TSR author feels LeBron James is yet to receive a lot of his due but cannot deny marveling at Michael Jordan’s resume.

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