Once Broke, Travis Kelce is Now Topping His Rookie Contract Every Year Just Through His Likeness

Travis Kelce has turned out to be a game-changer for the Chiefs ever since his pair-up with Patrick Mahomes. His impromptu and spontaneous style of play has often won his team many games. After all, TEs rarely get a $57.4 million, 4-year extension in the NFL. However, around 10 years ago, there was a time when he almost went broke for not making the right financial choices.

Rookies often tend to go overboard with their spending just to match up with their new standard as an NFL player. Travis was no different.

Earning just over a million in his first year with the Chiefs, Travis ended up burning all of it on new cars, sneakers, a super expensive Rolex, and a high-end apartment. Lucky for him, the star TE soon realized his mistake which turned his life around just when his career started to pick up.

Travis Kelce Is Making $5 Million per annum Through Endorsements

Courtesy of his exceptional TE skills, Travis started to put the bucks in his banks after securing a $46.8 million extension deal soon after his rookie contract ended. Moreover, in 2021 he signed another extension, surpassing the $55 million mark. However, there have been several NFL stars who also earned big bucks over the years but still ended up going bankrupt. Kelce was being looked upon as a similar spender as he had spent all of his rookie money on depreciating assets.

Fortunately, Travis was quick to realize his mistake. He decided to build his financial knowledge by hiring advisors and learning the nuances of business, as explained by Sports Business reporter Andrew Petcash on Twitter. However, what helped him the most was his growing fame in the world of football.

His brand image and likeness are currently making him more money on a yearly basis than his four-year rookie contract. According to Petcash, his endorsements alone fetch him a whopping $5 million annually, which is more than his $3.12 million rookie deal.

The Kansas City superstar is endorsing some of the biggest global brands like Nike, Tide, T-Mobile, Old Spice, Walgreens, McDonald’s, Papa John’s, Sleep Number, and Dick’s Sporting Goods. Most importantly, Travis understood the importance of investing his hard-earned money into highly underestimated businesses which is why, he became an angel investor.

Travis Kelce Owns Multiple Lucrative Businesses

Travis is surrounded by a group of sharp individuals who are surely guiding him in the right direction. The TE has successfully leveraged his fame to grow his own ventures like Hilo Nutrition, Casa Azul Spirits which is a tequila soda brand, a limited edition cereal brand called Kelce’s Krunch, and premium clothing brand Tru Kolors.

As one can expect, all these ventures are going to ensure a steady cash flow for Travis, even when the NFL money stops coming in. In addition to this, Travis has also taken a massive step in the field of sports entertainment. Along with his brother Jason, Travis is raking in the moolah through his ‘New Heights’ podcast which is set for astounding growth in the near future.

The Kansas City legend did make a few terrible financial decisions at the beginning of his pro career, but he recovered in time and successfully transitioned into a sports entrepreneur.