Ever since Mike McCarthy parted ways with the Dallas Cowboys, Deion Sanders’ name has been heavily linked to the head coach’s job with Jerry Jones’ team. The opinions on the speculation have been mixed so far, with some saying the move makes sense, while others are being skeptical about whether Deion would transition well from college to a direct head coaching role in the NFL. FS1 analyst Joy Taylor is all for the move and compared its potential impact to what LeBron James’ transfer to the Miami Heat had in the NBA.
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In the latest edition of Speak, Joy reminisced about her early days in the profession. The year was 2010 and she was hosting the Zaslow and Joy Show for a local sports radio station in Miami. LeBron’s historic move was taking place, and Taylor recalled that she hadn’t seen the sports world go into such a frenzy like it did back then.
“It was the biggest story in the sports universe for the time that LeBron, Dwyane [Wade] and Chris [Bosh] were in Miami…,” recalled Joy.
Taylor then added the rumored Sanders-Cowboys linkup could bring about a similar exciting period in the sporting world and media due to the sheer eyeballs it would garner. She substantiated her take by describing the stature of the two parties involved. The Cowboys are the richest sports franchise in the world. And, Sanders is an American sporting icon, an unprecedented NFL-MLB great, and a former Super Bowl-winning Cowboys player.
“So Sanders going to the Dallas Cowboys, which is the biggest brand in all of sports, would be the biggest story on the planet for the entirety of the time that he is there. It just would be. There’s never been a story like the Big Three in Miami since I have been in the business that has been covered so intensely; that has been so polarizing,” she elaborated.
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Taylor is spot on when it comes to Sanders. Since Coach Prime took over the head-coaching job at Colorado, a massive boost has been seen in the attendance and viewership records for the Buffs.
For instance, the Buffs vs. the Rams matchup (in 2023) became the most-watched late-night college football game. It drew 9.3 million viewers. That’s what the Prime Effect is.
From the Cowboys’ perspective, or well, from Jones’ perspective, bringing Deion on board would be a massive move. With Coach Prime being a money-spinner, it could end up being a win-win situation.
However, from a sporting point of view, Sanders hasn’t established himself enough as a coach to be taking over an NFL team and leading it to greatness. Moreover, Deion isn’t a pushover and likes to control things while at the helm of a team. That’s something Jones wouldn’t like if popular notion is to be believed.
So, what about the fans then? Cowboys fans have clamored for only one thing in the last two decades — a Super Bowl. For this to happen, Sanders’ appointment, with lingering doubts about his coaching pedigree, might not be ideal.
