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Taylor Swift Overtakes Dak Prescott’s Contract Extension as Concert Earnings Reach New Heights After Eras Tour

Ayush Juneja
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Taylor Swift and Dak Prescott

Taylor Swift has been thriving both personally and professionally. Her relationship with Travis Kelce is steadily progressing, with many believing that by the end of the next NFL season, the couple could announce their engagement. While her personal life moves at its own pace, her professional success has skyrocketed—thanks to the record-shattering “Eras Tour”.

When she began the tour, Taylor was already a superstar worth around $600 million. Just a year and a half later, she’s now a billionaire with an estimated net worth of $1.5 billion. The “Eras Tour” alone more than doubled her wealth, grossing over $2 billion, and the concert film added another $200 million to her name. These numbers might sound inflated, but they’re entirely believable once you look at her per-show earnings.

According to “Yahoo”, Taylor makes roughly $13.6 million from a single concert—nearly as much as her boyfriend, Travis Kelce, earns in an entire NFL season ($17 million). Even the league’s highest-paid quarterback, Dak Prescott, can’t match that pace. After signing a four-year, $240 million extension last season, Prescott earns $60 million annually, or just over $3.5 million per game, less than a third of what Swift earns per show.

Throughout 152 concerts, Tay-Tay’s tour income is expected to surpass $4 billion once final ticket and merchandise sales are counted. For perspective, even Dak, who will pocket at least $231 million by the end of his current contract, plays in an entirely different financial universe. Swift isn’t just in another league; she’s playing an entirely different sport.

If her wealth continues to grow at this pace, she could soon afford a significant stake in an NFL franchise. Given the revenue, visibility, and fan engagement she has brought to the league, commissioner Roger Goodell and many team owners would likely welcome her as a partner.

Who knows—before long, Taylor Swift could co-own the Kansas City Chiefs with the Hunt family.

About the author

Ayush Juneja

Ayush Juneja

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Ayush Juneja is an NFL sports journalist at The SportsRush. With over a year of covering the sport, he has penned more than 1300 articles so far. As a sports enthusiast and true adrenaline junkie, he finds the physical side of American Football to be especially thrilling and engaging. A big San Francisco 49ers fan but when it comes to playmakers, he prefers Josh Allen over Brock Purdy. However, he would gladly place Christian McCaffrey in second, someone he supported throughout the 2023 season and who ended up winning the OPOY.

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