The US Open 2024 will have Fat Joe as the voice of their “Spectacular Awaits” marketing campaign. The USTA is quite proud to collaborate with the Grammy-nominated rapper and his passionate narration has already gone viral on social media. The video had shots of the likes of Novak Djokovic, Rafael Nadal, Frances Tiafoe and Coco Gauff as the idea is to make people buy tickets for the matches from June 3 onwards.
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“Engaging a New York City and cultural icon like Fat Joe with our campaign is a great representation of the US Open experience,” USTA’s managing director of pro tennis marketing and entertainment said, per US Open.
“His presence is undeniable and he’s the perfect match for the growing energy, excitement and profile of the US Open.”
As per first impression, most of the US Open and Fat Joe’s followers have liked the narration and can’t wait for more to unfold. Here is what some had to say –
Fat Joe voices the US Open campaign in style! pic.twitter.com/litojNPmAI
— Wide World of Tennis (@tennisfan_dkr) May 30, 2024
The entire campaign will be released nationwide on May 31 and the USTA is positive that fans will enjoy it. The US Open hopes to have a great tournament in terms of spectators in the stadium and a rise in TV ratings.
However, the campaign has also been heavily criticised too from some quarters. Fat Joe has too many controversies behind him, such as admitting to ‘lying in 95 percent of his songs’ as per a Entertainment Weekly report in 2023.
Is Fat Joe the right choice for the US Open campaign? Some don’t think so! pic.twitter.com/gf9wHpnQJI
— Wide World of Tennis (@tennisfan_dkr) May 30, 2024
In all honesty, despite the fans’ unnecessary criticism, having Fat Joe as the voice of the campaign makes a lot of sense. Apart from being a New York native, Fat Joe is also an avid tennis enthusiast himself.
Fat Joe and His Beautiful Connection With Tennis
As seen in the BTS clips from the campaign, Fat Joe revealed a beautiful connection that he shares with tennis. The 53-year-old artist’s autistic son, Joey, fidgets with a tennis ball. Stating that tennis is “protection” for his firstborn, Fat Joe has a deeper connection with the sport than most people believe it to be.
“My son Joey is autistic. The autistic kids, they need something. Some kids like keys, he has a tennis ball in his hand for his whole life. If you look on my social media, on his birthday…we’ve done tennis ball cakes! That’s his favorite thing, I don’t know why. That feels like protection to him,” Fat Joe said.
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It’ll be heartwarming to catch Fat Joe and his son Joey at the US Open 2024, catching a few matches at the USTA Billie Jean King National Tennis Center later in the last week of August.
