Virat Kohli talks about his incredible Brand Value

Siddharth Nair
|Published 02/06/2017

Indian skipper, Virat Kohli is undoubtedly the face of Indian cricket right now. The dashing batsman has quickly risen up the ranks to become one of the best batsman in world cricket. In addition to his on field exploits, Kohli has created a massive brand name for himself, making him one of the most marketable athletes in the world. In a recent interview, Virat Kohli talks about his incredible Brand Value and much more.

Recently, Kohli signed a multi million deal with both PUMA and MRF tyres in relative succession. These two deals have now sky rocketed Kohli’s brand value to somewhere close to $120 million, putting him alongside some of the biggest sporting athletes in the world.

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This is what the Indian skipper had to say,

“The Puma deal happened alongside the MRF deal, so it must be $120 million plus now. These are just numbers for me, it’s something my management informs me about.”

He added, “It’s not something I strive for or work towards; it’s just a by-product of whatever I’m doing in my professional career, so the focus always remains on that. But yes, these things are an important facet of your life and I have a strong management team that’s really doing a good job with me on that.”

“I’m part of everything actively. Nothing is blindly signed, it’s always discussed, and my management also does not bring things to the table that do not connect to me. The owner of the company (Cornerstone), Bunty (Sajdeh), I’m very close to him and he understands my personality, my character, so they won’t bring something to me that does not resonate with me in any case.”

The Indian captain further stated, “But even then, it’s subject to whether I like it or not. A particular brand may be very big but the campaigns they are willing to do, or the creative freedom may not be in our hands, and if that doesn’t resonate with what I believe in, I can still reject it.”

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