2) Much less time consuming
India is undoubtedly more famous for cricket. However, with the advent of technology and booming economies, it is also true that that millennials can spare much lesser time than their ancestors.
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This is where football steps in. An entire match gets over within a span of two hours. Even the shortest form of cricket, T20, takes as much as 3 hours.
This has resulted in the ISL becoming the 4th most watched league in the world. Ahead of the likes of Germany’s Bundesliga.