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“That’s called appointment television” – Eric Bischoff criticizes AEW and WWE for advertising their storylines

Archie Blade
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Eric Bischoff criticizes AEW and WWE for advertising their storylines

Eric Bischoff criticizes AEW and WWE for advertising their storylines in advance. Instead he suggested an alternative to both companies.

Before there was AEW, there was WCW. If there ever was a time you thought the WWE was gonna close its shop, it was when WCW was running its business. The man in charge of the company at the time was none other than Eric Bischoff.

Also read: Charlotte Flair’s return was not originally part of the Lana storyline

Bischoff sees several things wrong in the business today. One of them he believes is advertising matches and storylines instead of slowly unfolding them in front of fans. He addressed the issue on the latest episode of his 83 Weeks podcast.

Eric Bischoff criticizes AEW and WWE for advertising their storylines

The former WCW Head honcho spoke about how they made great use of live television to keep their fans engrossed and engaged. He cited NWO as an example of great television that the WCW came up with on their weekly programming.

He slagged both AEW and WWE for showing their hand before fans get to see them on television and complained that they should instead focus on writing a good story.

“That’s called appointment television,” he said. “That’s why you’re live and when whether it’s WWE or AEW, there I go I said I wasn’t gonna name them. When I see them advertising something that really doesn’t have any story, there’s no buildup, there’s no journey involved, you’re just advertising a match.

“There’s not a story, the draw isn’t big enough on its own so what do we do? Oh, let’s just promote it. Let’s make sure the audience knows what we’re gonna do. Well, how about instead of that, how about creating a really good story that feels like it’s combusting spontaneously before your eyes in the moment?”

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About the author

Archie Blade

Archie Blade

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Archie is a WWE and UFC Editor/Author at the SportsRush. Like most combat sports enthusiasts, his passion for watching people fight began with WWE when he witnessed a young Brock Lesnar massacre Hulk Hogan back in 2002. This very passion soon branched out to boxing and mixed martial arts. Over the years he fell in love with the theatrics that preceded the bell and the poetic carnage that followed after. Each bruise a story to tell, each wound a song of struggle, his greatest desire is to be there to witness it all. His favorite wrestler is Shawn Michaels and he believes that GSP is the greatest to ever step foot inside the octagon. Apart from wrestling, he is also fond of poetry and music.

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