Bills Superstar Josh Allen Secures Multiyear Endorsement Deal With Beverage Giant ‘Gatorade’

Somdeb | 07/09/2023
2 Years After Signing Mammoth $258,000,000 Extension, Josh Allen Secures Multiyear Endorsement Deal With Beverage Giant 'Gatorade'

Bills’ superstar Quarterback Josh Allen, who signed a mammoth $258,000,000 extension with the franchise three years ago in 2021, has another reason to celebrate now. He has just inked a multiyear deal with sports beverage giant Gatorade. Allen’s deal with Gatorade is part of a broader deal with PepsiCo.

Allen has signed a massive multiyear contract which is part of a bigger multiyear deal with PepsiCo. Buffalo Bills’ star quarterback joins an elite group of sports stars who are already endorsing Gatorade. The elite list includes Inter Miami’s star striker Lionel Messi, Serena Williams, Peyton Manning, Paige Bueckers and Trevor Lawrence.

Josh Allen is now poised to become one of the highest earners from endorsements in the NFL, courtesy his new deal with Gatorade. According to an estimate provided by Sportico, Allen is likely to earn $9 million from endorsements alone in 2023. As one can expect, Allen was pretty excited to have his name beside the best athletes in the world on the Gatorade roster. “Everyone knows Gatorade partners with the best athletes in the world, so joining this roster is a special milestone in my career. I’m excited to work with the team on and off the field and build upon the legacy of this iconic brand,” Allen said, per Bleacher Report.

“Growing up, PepsiCo brands were gameday staples in my household while I watched these NFL legends. I never thought I’d get to share the field with a football great like Dan Marino, so it was a blast to shoot this commercial alongside everyone and be part of their ‘unretirement’ experience,” Allen further claimed, per PepsiCo.

Josh will appear in a Pepsi commercial called Unretirement that is all set to debut on the 10th of September. It will be his first campaign as part of the contract and involves him capturing a selfie with former Dolphins quarterback and legend, Dan Marino. The commercial will run throughout the entirety of the 2023/24 NFL season. It features several retired NFL stars Tom Brady, Julian Edelman, Randy Moss, Jerry Rice, and Emmitt Smith.

Josh Allen is a Popular face Among Top Brands

Josh Allen’s stocks have seen a massive rise ever since his introduction into the NFL in 2018. At the moment, Josh is one of the most sought-after NFL players for corporate brands. Although he is yet to lead the Bills into a Super Bowl, Allen has already notched up several high-paying endorsements from renowned global companies.

The list of companies includes Nike, New Era, Gillette, Gatorade, Frito Lay, and Verizon. Hence, Allen has now become a regular face on television because of these deals. While Allen is well aware of his growing stocks in show business, he is also aiming to fulfill a greater goal this season, that of leading the Bills to a Super Bowl.

Post Edited By: Nidheesh
Buffalo Bills Josh Allen

About the author

Somdeb

Somdeb is an NFL content writer at SportsRush. He started following the sport in 2020, and took a huge liking to it through Tom Brady and Patrick Mahomes. He completed his post graduation in Economics from the Calcutta University and tries to express his passion for the game through the platform. A sports buff through and through, he is also a huge fan of cricket, football and tennis.

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