Amazon, Netflix, Peacock, NASCAR Leaving No Stone Unturned in Bid to Increase Fanbase

Srijan Mandal | 29/11/2023
“We Don’t Have Superstar Race Car Drivers”: Why NASCAR Needs to Choose Between Parity and Popularity

NASCAR has been experiencing a decline in its general fanbase over the last decade, with multiple factors contributing to the decrease in numbers. However, the organization is actively working to address this issue, particularly in the area of media rights packages. At the moment one of their main focuses is to distribute a mid-season package to another broadcaster or media house.

According to reports, NASCAR has put forward a proposal to streaming companies for a 10-race midseason package. The media package is expected to be shared between Amazon and Turner, with both companies being the top contenders for the deal. Although, it is possible that the package could be divided equally between the two companies, with each getting five races.

However, NASCAR is hoping that one of the media companies will agree to take on all 10 races. An announcement regarding this arrangement is expected to be made sometime this week.

Details regarding NASCAR’s upcoming Netflix Docu-series

Netflix is launching a new sports documentary series that will follow the NASCAR Cup Series Playoffs and championship race. The series, set to premiere in early 2024, will consist of 5 episodes, each running 45 minutes long.

The series will provide exclusive access to drivers and teams, offering fans an intimate look at the challenges of competing at the highest level of stock car racing. The production is a partnership between Words + Pictures and NASCAR Studios, with a lineup of executive producers including Connor Schell, Libby Geist, Aaron Cohen, Ben Kennedy, Tim Clark, Matt Summers, Tally Hair, and former Cup Series driver, Dale Earnhardt Jr. 

Hopefully, this new documentary series has the potential to attract a fresh audience to NASCAR, similar to how Netflix’s Drive to Survive has benefited Formula 1 with a surge in popularity.

Post Edited By: Ankit Sharma
Dale Earnhardt Jr.

About the author

Avatar photo

Srijan Mandal

Srijan Mandal is the Lead NASCAR Editor and Strategist at The Sportsrush with a wealth of experience and expertise in the world of motorsports. With several thousand articles under his belt over the years, he has established himself as a leading authority on all things racing. His passion for motorsports started at a young age, and he has dedicated his career to covering the sport in all its forms. He is an expert in various disciplines, including stock car racing, American motorsports, Formula 1, IndyCar, NHRA, MotoGP, WRC, WEC, and several more. But Srijan's love for racing goes beyond his writing. He actively competes in professional open-wheel sim racing, using '88' as his racing number. While he mostly participates in GT Endurance classes, he also ventures into Stock Car racing from time to time. In case, you wish to contact Srijan, kindly send an email to him at [email protected] or just DM him on Twitter.

Don’t miss these