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Max Verstappen Breaks the Richard Mille Monopoly by Marking His Miami Pole With $10,750 Tag Heuer

Anirban Aly Mandal
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VERSTAPPEN Max (ned), Red Bull Racing RB21, portrait during the Formula 1 Crypto.com Miami Grand Prix 2025, 6th round of the 2025 FIA Formula One World Championship

Rain bucketed down at the Miami International Autodrome on Saturday morning and spiced up the 18-lap sprint race. A late and unexpected safety car saw the leading duo of Lando Norris and Oscar Piastri make it a McLaren 1-2, respectively, with Ferrari’s Lewis Hamilton rounding off the top three.

Naturally, with both the teams being partners of Swiss luxury watchmaker, Richard Mille, the post-sprint interviews saw their monopoly, as all three drivers were sporting RM timepieces. However, Red Bull’s Max Verstappen was on a mission to end that state of affairs and represent his team’s sponsors, Tag Heuer.

After showing some strong one-lap pace at the Saudi Arabian GP, two weekends ago, the Dutchman—a new dad after welcoming his daughter, Lily, earlier in the week—came into the Miami GP oozing on that confidence. On top of that, Red Bull had installed a new floor on his RB21, which seemingly improved its mid-corner balance woes to some extent.

While Verstappen wasn’t able to make inroads during sprint qualifying on Friday, he turned up the heat to challenge the MCL39s on Saturday. In the end, he edged out Norris by just 0.065 seconds to take pole position after a blistering final flying effort in the top 10 shootout.

Speaking to the media after the session, the four-time world champion was spotted sporting a Tag Heuer Monaco Chronograph. Retailing at $10,750, the Monaco Chronograph is one of the legacy offerings from the Swiss watchmakers based in Saint-Imier—finally putting an end to Richard Mille’s firm grasp on the weekend.

The exquisite Tag Heuer watch is an automatically winding timepiece fitted with a 39mm dial surrounded by titanium. The bezel is sculpted in the iconic square shape and comes with either a rubber or leather strap. In fact, the watch is an ode to the crown jewel of F1, the Monaco GP which Verstappen has won twice so far in his career.

Having said that, it wasn’t as though Richard Mille was completely displaced. Norris, who will start the Grand Prix on Sunday alongside the Dutchman from the front row still represented the brand whilst rookie Kimi Antonelli (who set a lap time just 0.02 seconds slower than Norris) sported an IWC watch during his interview.

With Piastri starting on the second row of the grid for the race on Sunday, there are two drivers representing Richard Mille as their watch sponsor in the fight for the Miami GP win. However, with rain forecast for Sunday afternoon at the Miami International Autodrome, Verstappen once again sporting Tag Heuer on the top step of the podium cannot be ruled out.

Post Edited By:Aishwary Gaonkar

About the author

Anirban Aly Mandal

Anirban Aly Mandal

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Anirban Aly Mandal is an F1 writer at The SportsRush, with over 1000 articles under his belt, Anirban's love for F1 started when he discovered a copy of F1 2014 on his computer. With over half a decade's worth of time spent religiously following the sport, he’s dived deep into the world of motorsports. However, Anirban's expertise goes beyond just writing - he has also written several academic papers focused on the domain of motorsports and the law. His passion for the sport is so immense that he aspires to work as a legal advisor in the most prestigious racing series in the world someday. When it comes to Formula 1, Anirban finds great pleasure in re-watching classic races and idolizes the likes of Ayrton Senna, Nigel Mansell, and Sebastian Vettel. His top picks include Brazil '91, Silverstone '92, and Germany '19. Outside of the sport, Anirban is an avid sim racer, often found racing on titles like Assetto Corsa, F1 22, and Automobilista. Apart from his interests in gaming, Anirban has a keen interest in philosophy, literature and music.

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