Liverpool Nike Deal: Reds announce a multi-year deal with mega sports brand Nike to be active from the next footballing season.
Liverpool was speculated to sign a new deal with Nike and replace it with the ongoing kit sponsors New Balance, who has been with the club since 2015.
Validating the reports, Liverpool has finally confirmed their multi-year deal with Nike starting from 2020-2021 season, in an official statement published on their website. The Reds have not revealed the financial details of the deal as of now.
— Liverpool FC (@LFC) January 7, 2020
Billy Hogan, LFC’s managing director and chief commercial officer, said: “Our iconic kit is a key part of our history and identity. We welcome Nike into the LFC family as our new official kit supplier and expect them to be an incredible partner for the club, both at home and globally as we continue to expand our fanbase.
“As a brand, Nike reflects our ambitions for growth, and we look forward to working with them to bring fans new and exciting products,” he said further.
New Balance has been the club’s official kit supplier since 2015 and will continue until the end of the 2019-20 season. “We’d like to thank New Balance for their support over the last few years and wish them well for the future,” added Hogan.
Bert Hoyt, VP, GM Nike EMEA, said: “Liverpool Football Club has such a proud heritage and strong identity. The partnership with Liverpool FC underscores our leadership in global football and with the club’s passionate worldwide fanbase and strong legacy of success, they have a very bright future ahead.
“We look forward to partnering with them to serve players and supporters with Nike innovation and design.”
The partnership with Nike will officially be effective from June 1, 2020. In October, Liverpool won a High Court battle over American sportswear giant New Balance after the Merseyside club did not want to honour the contract extension clause with them.