mobile app bar

NASCAR North Wilkesboro Prize Money: How Much Did the Drivers Make During the 2025 All-Star Weekend?

Neha Dwivedi
Published

NASCAR Cup Series driver Joey Logano (22) reacts to his win to the fans during the All Star race at North Wilkesboro Speedway.

The season’s exhibition showcase — the All-Star Race — took place on Sunday. While it offered no championship points, it opened the door for drivers to walk away with $1 million from the event purse. Eventually, Christopher Bell, the winner of the race, took that prize money home.

It marked the third consecutive year NASCAR hosted the race at North Wilkesboro Speedway. Before that, the event was held at Texas and Bristol across three years. Traditionally, from 1987 to 2019, Charlotte Motor Speedway served as its home.

What stood out this year is the reduction in prize money, even with a $7 million television deal. According to Bob Pockrass, the winning team of the NASCAR Cup Series All-Star Race earned $2,421,400, while teams in the NASCAR Cup Open split a purse of $581,100. The NASCAR Truck Series winners took home $782,900.

In comparison, last year’s payouts were higher. The 2024 NASCAR Cup All-Star winner pocketed $3,784,525, the NASCAR Cup Open paid out $678,700, and the NASCAR Truck Series race awarded $730,651.

Although the race carried no points, the Wilkes County Tourism Development Authority projected a crowd of 80,000 to 90,000 to attend across the four-day All-Star weekend.

The confirmed lineup featured Ross Chastain, Austin Cindric, Austin Dillon, Kyle Larson, Brad Keselowski, Kyle Busch, Chase Elliott, Denny Hamlin, Ryan Blaney, Chris Buescher, Chase Briscoe, Christopher Bell, Josh Berry, Joey Logano, William Byron, Tyler Reddick, Ricky Stenhouse Jr., Alex Bowman, Harrison Burton, and Daniel Suarez.

Reigning All-Star Race winner and NASCAR Cup Series champion Joey Logano failed to defend his crown, while Kyle Larson, fresh off a dominating Kansas win and already a three-time All-Star winner in the last six seasons, could not capitalise on the heavy fan support he received.

Since 2020, victory in the All-Star Race has alternated between Hendrick Motorsports and Team Penske drivers, with no other team breaking through to claim the $1 million prize. However, with Bell’s win, Joe Gibbs Racing broke a monopoly of sorts this year.

Post Edited By:Abhishek Ramesh

About the author

Neha Dwivedi

Neha Dwivedi

x-iconfacebook-iconinstagram-iconlinkedin-icon

Neha Dwivedi is an experienced NASCAR Journalist at The SportsRush, having penned over 3000 articles on the sport to date. She was a seasoned writer long before she got into the world of NASCAR. Although she loves to see Martin Truex Jr. and Kyle Busch win the races, she equally supports the emerging talents in the CARS Late Model and ARCA Menards Series.. For her work in NASCAR she has earned accolades from journalists like Susan Wade of The Athletic, as well as NASCAR drivers including Thad Moffit and Corey Lajoie. Her favorite moment from NASCAR was witnessing Kyle Busch and Martin Truex Jr. win the championship trophies. Outside the racetrack world, Neha immerses herself in the literary world, exploring both fiction and non-fiction.

Share this article