The next edition of Anthony Edwards’ Adidas shoe collection, the AE2, is set to hit the market in January 2026. He is currently traveling across the country to promote it. However, star power is not the first thing he is relying on for the campaign.
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Edwards is turning to the people who have stood by him through thick and thin. Yes, the Minnesota Timberwolves star is putting friendship above everything else.
In a YouTube episode of Complex, Edwards discussed the AE2s and how he would campaign for the new kicks. That’s when he revealed the names of the people he would love to see featured in them.
Edwards showed the true meaning of loyalty when he chose his best friend, Nick Maddox, also known as “Slick,” before two of the most popular football stars in the country.
“Of course, Slick. Of course,” Edwards began. “And, I definitely want Patrick Mahomes, yeah, gotta get Patty in the 2s. Tyreek Hill too, we gotta get the cheetah too…”
Edwards then admitted that he’s a big fan of football, before revealing Travis Hunter as his final pick. He couldn’t have picked much better athletes to wear the AE2s, with Mahomes in particular, widely regarded as the best of his generation.
That said, Slick’s presence brings something far more personal and heartwarming. He is Edwards’ best friend. Maddox was also part of the AE1 campaign, which shows that he has been, and likely always will be, someone Edwards includes in the most important moments of his life.
Anthony Edwards celebrates his friendship with Nick Maddox, seen in multiple adidas AE 1 ads, with his own special edition AE 1 Low colorway pic.twitter.com/PivykF1RM2
— Nice Kicks (@nicekicks) December 2, 2024
Everyone in the world deserves a best friend. Edwards and Maddox have each other.
The person Edwards can always count on
Often, amidst the glitz and glamour of being one of the NBA’s brightest stars, old relationships can fade. But many players try to keep them intact, and Edwards has done an especially good job of that.
Maddox has been a loyal friend over the years, someone Edwards can rely on for anything.
In an Adidas video featuring the two, Edwards said, “Nick Maddox is my best buddy. He is somebody that you can call and count on any time of the day.” The video, shared on the company’s YouTube channel, also captured Edwards and Slick sharing some great moments.
It seems almost certain that Maddox will be part of the AE2 campaign. How Adidas chooses to present it remains to be seen.