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“From a record-breaking deal at 18 years, to his own Nike Innovation Center”: Kevin Durant, Russell Westbrook and other NBA stars react to the Lakers’ star inaugurating the ‘LeBron James Innovation Center’

Raahib Singh
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"From a record-breaking deal at 18 years, to his own Nike Innovation Center": Kevin Durant, Russell Westbrook and other NBA stars react to the Lakers' star inaugurating the 'LeBron James Innovation Center'

NBA superstar LeBron James recently inaugurated Nike’s newest ‘LeBron James Innovation Center’ building, reflects back on the star’s legacy

As a high-school athlete, LBJ showed tremendous potential, and was often called the next ‘Michael Jordan’. He was drafted as the first pick in the 2003 NBA Draft. Fast forward 18 years, LeBron is a 4x NBA Champion, a 4x NBA MVP, 4x Finals MVP, and a 17x All-Star. James has shown us a true underdog story, and how he went from rags to riches.

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Back in 2003, there was one more party that bet on LBJ. Nike signed a $90 million deal with a rookie LeBron, the largest rookie deal to date. Throughout his career, LBJ has made great money for Nike through sales. The King landed a lifetime deal with them back in 2016. Nike continues to value their partnership and recently showed the same by inaugrating the ‘LeBron James Innovation Center’.

Kevin Durant, Russell Westbrook, and other stars congratulate LeBron James

LeBron and his story serve as inspiration for countless people across the world. It shows how hard work and dedication can result in you changing your fortune. His iconic deal with Nike has now materialized into a forever memento, in form of the new Innovation Center.

James took it to his Instagram to showcase the new building and all the amenities. It is a big moment for any athlete, and it was no different for the King.

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A post shared by LeBron James (@kingjames)

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Superstars like Kevin Durant, Russell Westbrook, Bradley Beal, and more were there to congratulate the King.

It is always a wonderful sight to see other stars support and promote each other.

About the author

Raahib Singh

Raahib Singh

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Raahib Singh is an NBA Journalist and Content Strategist at The SportsRush. A Computer Science Engineer by qualification, Raahib's passion for sports drew him towards TSR. He started playing basketball at 14 and has been following the NBA since 2013. His entry into the basketball world perfectly coincided with Stephen Curry putting the league on notice. Having followed the league for a long time, he decided to use his knowledge to become a sportswriter with The SportsRush in 2020. Raahib loves to put up some shots in his spare time, watch Cricket, Formula 1, and/or read a nice thriller.

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