How Michael Jordan and Nike went from $3 million in 4 years during 1984 to $3 million in sales every 5 hours!

Jeet Pukhrambam
|Published August 13, 2022

The Jordan brand is perhaps the sneaker market’s most valuable name. It’s sales numbers these last few years are simply extraordinary. 

For Michael Jordan, his name is synonymous with the game of basketball. His namesake brand has been an iconic staple in the world of streetwear and fashion. And there is a moment in time when a brand reaches peak popularity.

Naturally, the shoes he wore have been enshrined and are considered the epitome of a great basketball shoe, not in terms of technology or benefit, but in terms of the silhouette.

Go around any big city and chances are you will find someone rocking Air Jordans. It has undoubtedly embedded itself in the world of fashion.

So, seeing as how common it is these days, you can very well expect the brand to do wonders on the revenue side of things.

Also read: $42.4 million earner Giannis Antetokounmpo’s “LeBron James is what Michael Jordan was to me!” enshrines the king as his deity

Jordan brand fetches Nike and Michael Jordan $3 million in revenue every 5 hours!

Yes, from very lowly and modest targets of $3 million in four years to hit the same number every 5 hours is beyond anything Nike could have dreamt of.

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The meteoric rise of the brand is nothing short of instrumental. In the first year, the shoe was so popular it sold $126 million in the first year alone.

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Even the mere mention of the brand on Jerseys has helped push sales. As the popularity of streetwear and sneakers grow the revenue will also skyrocket. And Michael will be one very happy billionaire.

Also read: Billionaire Michael Jordan’s idol completely ghosted him during his time with the Bulls

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About the author

Jeet Pukhrambam

Jeet Pukhrambam

Jeet Pukhrambam is The SportsRush's Lead Editor for Basketball. After freelancing for five years as an independent writer, Jeet created thousands of blog posts and articles. He now covers intriguing news reports and throwback stories on all things NBA. His interest in NBA started with the ascendancy of Giannis Antetokounmpo in the 2016-17 season. Since then, Jeet has managed to coalesce his knowledge of the game and his writing to create pieces that are reflective of the current state of the league. Now, he ensures that The SportsRush produces the highest quality of writing. In his free time, he enjoys playing football, cooking, traveling, and dancing to techno. Jeet takes pride in his critical thinking, music playlists, and his love for spaghetti.

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