“LeBron James made $30M when Apple acquired Beats in 2016”: Reports reveal how the Lakers star made a fortune from his investments

LeBron James has surely made some smart financial moves throughout his career, but his investment in Beats deserves some deep-diving.

LeBron has been the center of public attention since his high-school days when thousands flocked and crammed into small gyms to catch a glimpse of the highest-rated NBA prospect in a long time.

He has since dominated the league in what has been a long career, and the King’s unwavering popularity has led to him signing multi-million dollar endorsement deals from various popular brands across the country.

One of his relatively unknown investments, however, perfectly demonstrates the shrewd business acumen the King possesses.

Also Read: Skip Bayless shows his boyish happiness as the Lakers superstar gets NO VOTES for best player

LeBron James played a huge role in catapulting the popularity of Beats products from relative obscurity

Beats, which is one of the most popular electronic audio equipment manufacturers today, was founded by legendary hip-hop producer Dr. Dre. However, the hype surrounding it wasn’t always the same.

2. Beats

Prior to launch in 2008, Beats sent LeBron 15 pairs.

When the US Olympic team arrived in Paris wearing Beats, the photos went viral.

Beats’ first release sold out shortly after.

As a “silent investor,” LeBron made $30M when Apple acquired Beats in 2016. pic.twitter.com/QwJ0tTSWsy

— Nathan Baugh (@nathanbaugh27) August 19, 2021

In 2008, the company sent 15 pairs of headphones before its release to the superstar, asking him to showcase the product to the public eye after he invested in them. LeBron picked the perfect occasion, as always.

When the US Olympic team arrived in Paris, the photos of him sporting the Beats device went viral, and global interest in the product peaked. Everyone wanted a pair of what LeBron James was wearing, so much so that it became a social fad.

Though his investment wasn’t revealed to the public, simply the photos of their favorite star owning a pair of Beats headphones was enough to warm them to the idea of buying one. The result? Beats ended up becoming super popular and was acquired by Apple a few years later.

Also Read: Paul Pierce has a very bold take about The King’s legacy and his GOAT status

What’s more, LeBron ended up making $30M out of the acquisition, as a “silent” investor. We can only tip our hats off to the genius of The King!