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“Sell Your Soul”: Jaylen Brown’s ‘Poignant’ Advice On How To Be An NBA MVP

Somin Bhattacharjee
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Dec 2, 2025; Boston, Massachusetts, USA; Boston Celtics guard Jaylen Brown (7) attempts a basket past New York Knicks guard Mikal Bridges (25) during the second half at the TD Garden.

What’s that one thing that infuriates basketball fans who tune into enjoy the sport they love? Stoppage during plays for soft, questionable fouls would be a good guess. There’s a word for it: flopping. And in recent years, many have admittedly resorted to it to get their numbers up (allegedly, at least). Jaylen Brown recently hinted that it’s also an essential component for success.

Brown is an avid streamer and often says fairly audacious things online. But if Adam Silver tuned into his recent stream, he might feel that Brown’s claim about how an MVP is chosen today is the most outrageous of them all.

The Boston Celtics star, who has been the iconic franchise’s main man in Jayson Tatum’s absence, feels that flopping is the way to go. Considering how much the reigning MVP Shai Gilgeous-Alexander is accused of doing the same, he may have a point.

“If you wanna be a great player, you gotta sell your soul,” Brown said. “You gotta be a flopper. If you wanna be an MVP, you wanna be top of the top, you gotta sell your soul and just be a flopper.” 

Well, Gilgeous-Alexander has been at the forefront of some questionable calls made by refs in recent months. Often, he’s seen latching himself onto defenders before drawing intentional contact and scrambling on the floor, leading to a whistle. That’s not a pretty sight, but it helps put up impressive numbers.

The Oklahoma City icon had an average of 9 free-throws attempted per game in his title winning (and MVP) season. This year, the number has gone up a notch. He’s averaging more than 10 free throws a game. But if we take a trip down memory lane and look at previous winners of the MVP, we see a trend.

Both Joel Embiid (2023 winner) and Giannis Antetokounmpo (2019 and 2020 winner) averaged around 10 free-throws a game which made them one of the best scorers in the league. Embiid’s game, at his peak, for instance, relied on pump fakes, rip-throughs, and drawing contact.

Nikola Jokic on the other hand isn’t a free throw machine, but remains an elite scorer. And the interesting thing? Out all the names just mentioned, the Serbian is the only one who has won the MVP thrice. His numbers were astronomically good (around 28 ppg in all three seasons) despite getting just 4-5 shots at the line per game. But it should also be taken into account that Jokic outshines both Embiid and Giannis when it comes to rebounds. He had 12, 13, and 10 rebounds per game in each of his MVP seasons.

So, it’s not mandatory for a player to “sell his soul”, as Brown put it. But it certainly helps. After all, players who get more FT attempts end up higher on the scoring charts nowadays.

About the author

Somin Bhattacharjee

Somin Bhattacharjee

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Basketball Editor Somin Bhattacharjee first discovered the game during the 2014 FIBA World Cup. Not long after, he turned to the NBA and found himself drawn to the Golden State Warriors — right at the start of Stephen Curry’s rise. Over time, the admiration turned into full-blown support for the team, one that continues even as the Curry era approaches its twilight. A true hoophead, Somin also follows EuroLeague basketball closely and enjoys exploring the game beyond the NBA. Though holding a bachelor's degree in marketing, Somin discovered his true calling in writing. Since 2021, he has penned over 3,000 articles for TheSportsRush, covering everything from breaking news to sharp opinion pieces and detailed exclusives. He thrives on writing about in-game moments and the reactions that make basketball a uniquely emotional sport. Beyond basketball, Somin plays different sports including soccer and remains a passionate fan of Spanish football giants Real Madrid

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