Josh Giddey has been trending on social media for the past few days. Allegedly, the Oklahoma City Thunder star had an illicit relationship with an underage girl. In no time, social media was flooded with evidence in the form of photos and videos. Goes without saying, Giddey has found himself in a soup.
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The NBA soon decided to take matters into their own hands. As per reports, the league took the call to investigate the same topic. Amid the league’s investigation, other reports suggest that the Aussie is at risk of losing a $40 million sponsorship deal. As per the New York Post, Weet-Bix – an Australian cereal brand – removed the 6ft 8” youngster from the company’s social media accounts.
Josh Giddey is reportedly at risk of losing his $40 million sponsorship deal with Weet-Bix, an Australian cereal brand by the Sanitarium Health Food Company, amid the NBA investigation into allegations of Giddey having an inappropriate relationship with an underage girl, per… pic.twitter.com/CYarxMsmbg
— NBACentral (@TheDunkCentral) November 27, 2023
The press was fast enough to ask Giddey to comment on the allegations. Ducking all questions of the matter, during an interview session with reporters, the 2nd year guard said, “There’s no further comment right now.”
Josh Giddey was asked about the allegations that went viral on social media the past few days. pic.twitter.com/yVr5gOku0x
— Rylan Stiles (@Rylan_Stiles) November 24, 2023
However, Giddey did play a game despite the allegations. The guard suited up as the Thunder lost a close one to the Sixers 127-123.
Josh Giddey Isn’t the Only NBA Star to Lose Out on Sponsorships
If Josh Giddey was to lose out on his $40 million deal with Weet-Bix, he wouldn’t be the first NBA star to receive such harsh treatment. Following controversies of their own, Kyrie Irving and Ja Morant also suffered the same treatment.
During the entire antisemitism fiasco of his, Irving was dropped from Nike’s roster. A relationship that started in 2011 and witnessed nine signature shoes was dismissed suddenly.
Ja Morant was also under a lot of scrutiny for his recent actions. Towards the end of the 2022-2023 campaign, Morant was seen brandishing a firearm during an Instagram Live Video. This incident occurred after he was already reprimanded for similar actions. Clearly, he didn’t learn from his past actions, which forced the league to slap him with a 25-game suspension. During the entire debacle, Powerade removed all of Morant’s content from social media, deciding to cut all ties with the Memphis Grizzlies superstar.
As for Giddey’s situation, with the current set of evidence in hand and more videos emerging every day, the OKC fans should prepare themselves for the worst.
