“Have Michael Jordan, Shaquille O’Neal, Allen Iverson! Jesus Christ can coach, they’re gonna lose”: LeBron James discusses impact of culture with Manchester United star Marcus Rashford
Generational talents like LeBron James and Michael Jordan can develop a winning culture in a losing team, but only if the franchise is willing to move in that direction.
How much everyone hates the man, they cannot simply ignore the fact having the likes of LeBron James in a team not just makes it a winning team, it changes the culture of that franchise forever.
In a recent sit-down on his show The Shop, James had European soccer club Manchester United’s star forward Marcus Rashford and actor Daniel Kaluuya alongside his regular cast.
Both James and Rashford are the stars of historically gigantic teams, and both Lakers and United haven’t been even close to their reputation for a considerable amount of time now.
They discussed how much the culture of an organization matters more than the players representing it and how could a single person like coach Alex Ferguson or even a player can start that cultural shift.
LeBron James believes a winning culture can be instilled in everyone, even a player who has been in a losing team throughout his career
When actor Daniel Kaluuya asked The King whether a player from a losing culture can do well in a winning team, James tried explaining how a franchise’ winning habit and culture determine how they would perform and not the superstars they have in their team.
“You can have guys that come from different clubs and different teams, and they’ve played losing basketball for years. You can have Jordan, Shaq, Allen Iverson, and Jesus Christ can be their coach, they’re gonna lose. It’s literally, like the culture.”
Lebron speaking on the notion of building a culture of success pic.twitter.com/P96YBuAR7z
— Stop Savin Chat (@FootballRenais1) July 15, 2022
As LeBron said, cultural change doesn’t need a plethora of superstars, it just needs somebody like him and intent from the organization to start being a winning team, championships come along the way.
The same happened with the Bulls after drafting MJ in 1984, with Houston after getting Hakeem Olajuwon the same year, with the Spurs after drafting Tim Duncan and with the Warriors after drafting Stephen Curry.
Take the Phoenix Suns of the past couple of seasons for example. As soon as they brought in Chris Paul into their mix of a potentially great team that hasn’t seen a winning culture for a long time, they became one of the best teams in the league.
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