Cowboys’ Dak Prescott Regrets Not Investing in the ‘Next Big Thing’ in American Sports

With an average annual salary of $40,000,000, Dak Prescott ranks among the highest-paid quarterbacks in the NFL. But despite his success on the football field and his ventures in business opportunities, Prescott has recently expressed regret for not investing in what is being hailed as the next big thing in American sports – Pickleball.

Pickleball is a unique paddle sport that combines elements of tennis, badminton, and ping pong. It is typically played on a badminton-sized court with a slightly modified tennis net. The game has surprisingly grown to mammoth proportions in the U.S. in the last few years.

The Dallas Cowboys quarterback has made several strategic investments over time. He owns the brand “Dak Ties.” He has poured a lot of dollars into Walk-On’s restaurant, GLOW beverage maker, RealTruck truck accessories shop, and OxeFit smart home workout system, as per sports entrepreneur Andrew Petcash.

While Dak has diversified his investment portfolio, his regret lies in not capitalizing on the emerging sport of Pickleball. Despite being introduced to the sport back in 2017, Prescott missed the opportunity. The lucrative sport, which had only 3 million players in 2017, now has over 37 million ardent players.

This shows how massive the returns would have been in case Prescott had made the right call. Several athletes from the NFL and NBA have already witnessed a massive surge in their net worths after putting money into Pickleball. It goes without saying that Dak won’t be too quick in bailing out of such investment opportunities.

Pickleball: The Surging Sport Attracting NFL Stars and Investors

Pickleball has soared in popularity in the United States, transitioning from a niche sport to a thriving recreational activity in the post-COVID era. NFL stars have taken notice and are now investing in the sport’s growing success. Notable quarterbacks like Tom Brady and Patrick Mahomes have joined the ranks of professional Pickleball team owners, contributing to the sport’s expansion.

Brady has partnered with tennis legend Kim Clijsters to own one of the expansion teams, while Mahomes is part of a separate ownership group alongside tennis stars Naomi Osaka and Nick Kyrgios, with their team based in Miami. The involvement of NFL stars highlights the immense appeal and commercial potential of pickleball. And if a chance arises, Dak Prescott is likely to turn into a potential investor.