The Prime Effect is in full swing as Deion Sanders has become omnipresent. His marketing campaigns have been revolutionary for college sports, taking the Colorado Buffaloes program forward. However, he is also planning to start his journey outside the horizons of the gridiron with his surprising partnership with Kevin Hart.
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The Colorado Coach, with his ability to incite excitement, has been approached by Kevin Hart’s Hartbeat and SMAC. As per Deadline, Prime Effect is set to star in a comedy series.
Deion Sanders Teams Up with Hartbeat for a Comedy Series
Deion Sanders the NFL legend turned college coach is entering entertainment once again with an exciting new project. As per Deadline, he has teamed up with comedian and actor Kevin Hart’s production house ‘Hartbeat’ as well as SMAC Productions led by Michael Strahan and Constance Schwartz-Morini. Together, the trio is in the process of developing a comedy series based on the life of Sanders himself.
The forthcoming series will follow an intriguing twist: A Pro Football Hall of Famer transitioning to the role of rookie head coach. As he grapples with challenges in coaching young simmering talents, his central character strives to lead the team to championship victory.
Deion Sanders kicked Kevin Hart off the NFL Network stage 😂 pic.twitter.com/crusXQjmoB
— Yahoo Sports (@YahooSports) February 5, 2018
The concept of the show is an amalgamation of elements from the sports world, entertainment and personal branding of the ‘Prime Effect’. The creative team responsible for the development of the idea also includes veterans like Ali LeRoi.
“This project is another prime example of how SMAC Productions/Entertainment leverages the extraordinary lives and passions of our clients and along with Coach Prime, we couldn’t have better partners in Hartbeat and Ali LeRoi,” told Constance Schwartz Morini to the Deadline.
The entertaining and insightful collab between the best talents in entertainment and sports offers a glimpse into the life of Coach Prime. His journey transitioning from his time at the NFL to HC at the Colorado Buffaloes has been nothing short of inspiring.
Deion Sanders Starrer ‘Coach Prime’ to Get a New Season
A little while back, Deion Sanders also delivered a captivating performance in the ‘Coach Prime’ series via Prime Video. SMAC Entertainment aired 12 episodes of the show with Barstool Sports. In development, the series received a greenlight for season 2 to grace the screens of the fans.
Released on December 29, 2022, it detailed Jackson State’s record-breaking season in 2022. Additionally, the docuseries entails a dramatic season, including a water crisis, player injuries and heightened expectations. It focuses on his time as the head coach for the team at Jackson State University.
Sanders’ ‘Prime Effect’ on social media and varied entertainment pieces have brought much limelight to him. The fascinating journey of Colorado Buffaloes HC has led him to develop a legacy, together with his charismatic personality.
