Peyton Manning, one of the finest quarterbacks to ever play the great game, is also known for his incredibly profitable post-retirement stints. In fact, with Omaha productions, Manning is producing massively successful shows and documentaries, that have skyrocketed the media giant’s value to over $400 Million. In addition to all this, ensuring that he isn’t keeping all the eggs in one basket, Peyton decided to carve out a niche for himself in the $1.85 Billion Whisky market as well.
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As per Statista, revenue in the whisky market stands at around $18.57 Billion in 2023, with $1.85 Billion coming from the States alone. Targeting this lucrative market, Manning launched his Bourbon brand named Sweetens Cove a couple of years back. Realizing that the possibilities are endless in this market, $160 Million worth NBA superstar Stephen Curry has also launched his Bourbon named ‘Gentlemen’s Cut.’
Stephen Curry eyes capturing the liquor market with Gentleman’s Cut
Peyton Manning, who ended his NFL career with two Super Bowl trophies, was quick to realize that he can rake in the moolah by making smart investments. He revolutionized the way football is watched with ‘ManningCast’. Moreover, as per Indystar, in an attempt to establish his legacy and popularize his Sweetens Cove Tennessee Bourbon, Peyton even cold called liquor shops in Indianapolis a few months back, urging them to give his whisky some shelf space.
This is what we call hustle!! Despite understanding that he probably has more dollars in the bank than he’ll ever need, the man believes in working tirelessly to make a mark in as many fields as possible. Following in his footsteps, NBA’s highest annual earner Stephen Curry rolled out his bourbon whisky a few weeks back.
“I’m proud to have helped carefully craft a new signature Kentucky Straight Bourbon, Gentleman’s Cut. This rich, complex and bold bourbon is the perfect offering to commemorate life’s great occasions, and will be part of a raised-glass toasting moment in the lives of my fans, friends and family,” Curry had claimed during the launch, as per craftspiritsmag.com.
Right from manufacturing and packaging to aging and marketing, Curry, a Bourbon enthusiast himself, was deeply involved in every stage of his liquor line’s launch.
Stephen Curry has already invested heavily in several startups
While Steph might have announced his entry into the liquor market months after Manning, he sure hasn’t wasted time in making massive investments in several other startups and businesses. Curry has poured funds into companies like Super.com, TMRW Sports, Step Literati, Squire, Oxigen, Tonal, Guild and Mos.
Moreover, the Golden State superstar has made partner investments in Syndio and Siemens Healthineers. In addition to all this, Stephen is also involved with Unanimous Media, Shitqoin, and SC30 Inc. All these investments are surely going to help Curry earns truckloads of cash in the years to come.
Given that he still has a few years left before bidding adieu to the basketball world, we can expect Steph to invest in more startups in the near future.
