Shedeur Sanders loves the rapper lifestyle — fast cars, flashy jewelry — and, of course, getting in on the hottest trends. And not just in fashion or lifestyle, either. Back in 2021, when Dogecoin started to see an uptick, he naturally wanted to get in on the action.
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This was when Dogecoin, originally created as a joke on the craze for crypto, had ironically become a crypto hit itself. And Shedeur’s instincts weren’t off either.
The star QB saw a pretty neat return on his investment — a solid 133% rise. But then, in the financial markets, notional profits or losses are just that — notional. They only become real when you cash out.
Dad Deion Sanders, who is a pretty shrewd investor himself, wanted Shedeur to get out of his Dogecoin play, but greed won out. A decision that he rues, looking back.
In a conversation with Bloomberg last year, Shedeur admitted his regret at not listening to Sanders Sr.’s timely advice to sell Dogecoin. Per the Buffs QB, his $3,000 investment had more than doubled to $7,000 at the time Coach Prime had urged his son to sell. But his young blood refused to listen.
One thing led to another and boom, Dogecoin crashed as quickly as it had shot up. Shedeur ended up being forced to sell out and book a $2k loss.
“I invested like $3,000. This was like 2021 during the summer. It went all the way up. I was up $7,000. Man, it crashed. I check it every now and then. I’m down $2,000. I wish I would have just taken it out and listened to my dad when he told me. He said take it out right then. But I didn’t,” Shedeur recalled.
Interestingly enough, losing out on Dogecoin is possibly one of Sanders’s few disappointments regarding investments.
‘You are the only brand you control’
In that same conversation with Bloomberg, Shedeur also had some investing advice of his own to offer. But not on stocks or cryptocurrencies, though.
Shedeur hence believes that the only stock worth investing in this world is you, yourself. You can only truly control that in this world. Any investment other than yourself has elements outside your jurisdiction, making it harder to regulate, he argued.
“I never have regrets because I sit there and think about everything. The main thing in life, and the thing people don’t understand is to invest in your stock. That is the only brand that you can control. If them people are losing your stocks, they don’t care about your money. You care about your money. If you invest in yourself and you fail, that’s on you. So that’s the main thing,” said Shedeur.
The young QB concluded his take by repeating his golden mantra for life — “Invest in yourself. Invest in what will make you successful.”
