“Amazon Missed the Opportunity to Hire Prime”: Deion Sanders’ Netflix Series Sparks Fan Buzz Following Aaron Rodgers’ Enigma

Robert Gullo | 15/05/2025
Colorado Buffaloes head coach Deion Sanders watches as his players go through drills at the University of Colorado NFL Showcase at the CU Indoor Practice Facility.

Netflix has shown quite an interest in the world of the NFL lately. They have released shows such as “Quarterback” and “Receiver,” which follow multiple players at their positions in the NFL to give fans an understanding of what it’s like to be an NFL athlete. They even have other specials, such as the Aaron Rodgers “Enigma,” which followed Rodgers after he recovered from his torn Achilles tendon injury suffered in 2023. Now, they’ve got Prime Time on their lineup. 

Netflix has announced a new upcoming series featuring NFL Hall of Fame cornerback Deion Sanders. Sanders, being one of the most versatile athletes in history, played in both the NFL and MLB. More impressively, he played in both leagues simultaneously.

He hit a home run for the New York Yankees and returned a punt for a touchdown with the Atlanta Falcons, all in the same week. The upcoming series will feature how he was able to shine as a two-sport athlete while making the transition to being a successful college football coach.

It is currently in production and will be a three-episode 60-minute series. Sanders announced the news on X today with Netflix in an official post. “Guess what, I heard a rumor,” Sanders said. “Prime Time is going prime time with Netflix in 2026. Oh! Now give me my theme music.” 

Given his moniker of ‘Prime Time,’ some fans couldn’t help but feel that Amazon Prime missed out on an amazing opportunity by not getting the rights to his story before rivals Netflix did.

 

But as others rightly pointed out, Amazon already has a series with Sanders, aptly titled “Coach Prime.”

On October 12, 2022, Coach Prime was announced as a four-part docuseries that would premiere on Prime Video in December of the same year. Between his many YouTube channels, docuseries, and documentaries, many also couldn’t help but wonder, “what more do people need to know.”

As Sanders mentioned, the show is expected to air next year in 2026. Sanders will enter his third season as the Colorado Buffaloes’ head football coach. This will also be the first year at Colorado where he won’t be coaching his sons, Shedeur and Shilo.

Post Edited By: Nidhi
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About the author

Robert Gullio

Robert Gullo

Rob is an NFL Journalist for The SportsRush. He was a University of Central Connecticut State University graduate with a Bachelor of Arts in sports journalism. Rob has followed football ever since he was old enough to understand the game and is a Jacksonville Jaguars fan. Rob has written over 4,000 NFL articles and has interviewed many athletes in his career such as: Tyreek Hill, Will Levis, Byron Jones, Adam Thielen, Isiah Pacheco, Caitlin Clark, and many other professional athletes. Outside of The SportsRush, Rob is involved with other sports at the high school and college level, serving as the reporter/editor of the New Britain Herald newspaper in New Britain, Connecticut. Outside of sports, Rob likes to hike, travel, work out, remain active, and hang out with friends.

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