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Marshawn Lynch, Who Makes Over $5,000,000 a Year Through Endorsements, Reveals He “Walked Around” With $3,000,000 Signing Bonus as a Rookie

Anushree Gupta

Marshawn Lynch Skittles: Back in 2017, the Former RB Distributed His Favorite Snack Across Oakland

Marshawn Lynch, who was signed by the Buffalo Bills as the 12th overall pick in the first round of the 2007 NFL Draft, now makes over $5,000,000 through endorsement deals. However, recently, in an appearance on Club Shay Shay Podcast‘, Lynch surprisingly admitted that he had no idea what to do with his signing bonus as a rookie and hence, he “walked around” with $3,000,000 for nearly three weeks.

During his conversation with Shannon Sharpe, the former NFL RB was honest about his humble journey of financial literacy. The NFLPA’s first-ever Chief Brand Ambassador added that before being an endorsement machine, he had no clue what to do with his money.

Marshawn Lynch’s Financial Evolution and Finesse

Marshawn Lynch made a rookie deal with the Buffalo Bills at the beginning of his NFL career. Talking about his lack of knowledge and decisions about earnings, Lynch recently spoke to Shannon Sharpe on ‘Club Shay Shay Podcast’. He admitted that he didn’t have the faintest idea of how to manage his finances.

“Realistically, I walked around with my signing bonus on me for at least like three weeks. I had my signing bonus on me,” scoffed off Lynch.

Further into the conversation, Marshawn Lynch paints a picture of how he made a decision regarding his finances. He started earning considerably from endorsements which led him to come up with a realistic plan. “I had my off-the-field money in one account, and on-the-field money with a different financial advisor,” explained Lynch.

As Lynch’s career progressed, he made significant savings, not spending a dime of his NFL earnings until retirement. On ‘The Ian and Puck Show, he previously mentioned that he was living off his lucrative endorsement deals. He was investing the on-field earnings with the help of an advisor throughout his time in the NFL. His career earnings amounted to a staggering $49.7 million, combined with his disciplined expenditure.

Beast Mode’s Money-Making Moves

Marshawn Lynch, known as the ‘Beast Mode’, has excelled in his 12-year NFL career. However, he has also demonstrated shrewd financial acumen through various investments and lucrative endorsement deals. As of Andrew Petcash’s report via X, Lynch’s financial success is on an impressive trajectory. Lynch has endorsement deals with major brands like Nike, Zagg, Ppesi, frito, Lays, Skittles, Subway, BetMGM, Microsoft, Activision, EA Sports as well as Progressive. These partnerships alone reportedly earn him over $5 million annually.

A few of his investments are amongst his highest-earning assets, making him an endorsement machine. His brand ‘Beast Mode’ has flourished since his retirement in 2016 from Seattle Seahawk. The brand encompasses various facets including apparel, production films, licensing and a marketing agency. It’s estimated to generate between $7-10 million annual revenue.

NRG eSports is another savvy investment that Lynch made in 2017. This investment has paid off as the team was ranked as the 9th most valuable in 2020 estimated at $155 million. Adding to the list, NHL’s Seattle Kraken with an estimated value of $850 million has Beast Mode as a stakeholder of below 1%. He also owns 100% of the Dodi Blunts, a company known for its high-quality cannabis products.

Marshawn Lynch’s diversified investments and strategic financial decisions showcase his business acumen and sound financial mindset. His ability to invest wisely and leverage his brand has earned him long-term financial success.

About the author

Anushree Gupta

Anushree Gupta


Anushree Gupta is a Content Writer at The Sports Rush. She has immersed herself in the world of the NFL for over a year. An architect by profession, her love for football led to the transition to sports journalism. Formerly a freelancer, she lent her writing talent to various sports including golf, basketball, and baseball. In 2023, she became a part of the Sportsrush NFL Content team, channeling her passion into covering NFL news. She has now authored over 900 articles and built a close connection with the sport. She is a Philly fan with one exception on her list, Tom Brady! Make sure to follow!

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