San Francisco 49ers QB Brock Purdy may not have landed the biggest NFL contract yet, but he’s nailed a huge endorsement deal. Reports from sports business reporter Darren Rovell reveal that the renowned automotive brand Toyota has inked a national endorsement deal with the talented 49ers quarterback.
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This isn’t the first collaboration between Purdy and Toyota. Previously, they teamed up locally for a “Tackle Anything” ad campaign in partnership with Northern California Toyota Dealers back in September.
Purdy spilled the beans in October 2023 about his seemingly lavish lifestyle, all while being one of the least-paid starting quarterbacks in the league. Shocking everyone, he casually mentioned rooming with 49ers offensive tackle Nick Zakelj and happily cruising in his trusty Toyota Sequoia SUV.
Toyota has signed a national endorsement deal with San Francisco #49ers QB Brock Purdy, per @darrenrovell
It is the auto brand’s first deal with an active NFL player since signing their official NFL vehicle sponsorship in October pic.twitter.com/BBITv4HmrC
— OurSF49ers (@OurSf49ers) February 1, 2024
With Toyota appointing Brock Purdy and ex-QB Eli Manning as national partners, fans celebrate Purdy finally receiving the recognition he deserves. While applauding the Toyota deal, NFL fans can’t help but wonder if he’s earning more from this partnership than his NFL contract.
A fan stated,
I’m sure he’s making like 20x more for Toyota than the 49ers!
— Joe Patterson (@Patterdude) February 1, 2024
Another one wrote,
They are probably paying him more than his actual contract is
— The Rational Football League Show (@TheRFLShow) February 1, 2024
A social media user mentioned,
That’ll help with the 900k a year contract
— Dylan Milner (@DylanMilner7) February 1, 2024
Fans adore Purdy’s remarkable journey, who was once labeled “Mr. Irrelevant” after being the last pick in the 2022 NFL draft. In just his second season, he’s soared to become a standout star quarterback in the league. The fans praising him expressed heartfelt wishes for his continued success.
A user expressed,
Steal chevys tag line from the 90s and go with “Like a Brock”
— Khaled (@khaled74) February 1, 2024
Someone else said,
Awesome! Love it when these low draft picks become Superstars, it gives the other teams hope. Remember Joe Montana beating the Cowboys…. Then Tom Brady
— M. Terry Duque (@duque_m26535) February 1, 2024
A different one claimed,
The 49ers might win .. your QB gotta have a big endorsement to win anything in this league
— Street Poet (@MyPoetryHurts) February 2, 2024
As Brock Purdy triumphs in the NFC Championship against the Detroit Lions, a significant Toyota deal has further elevated his success. Now, he is all set to challenge the reigning champions, the Kansas City Chiefs, in Super Bowl LVIII. The game will kick off at 6:30 p.m. ET on Sunday, Feb 11th, at Allegiant Stadium in Las Vegas.
Breaking Down Brock Purdy’s Earnings in 2023
After being drafted by the 49ers in the 2022 NFL draft, Brock Purdy inked a 4-year deal worth $3.73 million. However, for the 2023 season, his base salary is a modest $870,000. Moreover, there is no way for the San Francisco 49ers to work out a contract extension until 2025, courtesy of the NFL’s collective bargaining agreement, as per CBS Sports. The rule states,
“Rookie Contract for a Drafted Rookie may not be renegotiated, amended or altered in any way until after the final regular season game of the player’s third contract year.”
Brock Purdy, after leading his team to win the NFC Championship, is poised to pocket an extra $174,000. Looking ahead to the Super Bowl, a victory would add $164,000 to his earnings, and even in the event of a loss, he would secure $89,000. Despite making it to the Pro Bowl, he won’t be participating due to his Super Bowl preparations. Still, if the NFC champions triumph, he will pocket an additional $88,000, and if his team falls short, he will receive $44,000.
Brock Purdy is grabbing every extra penny the league offers with his talent. Yet, his primary focus is lifting the Lombardi Trophy, the ultimate goal for any NFL player. A Super Bowl win would mark his team’s sixth title, potentially opening doors to more lucrative endorsement deals for Purdy.