“This Is a Very Sensitive Matter”: Deion Sanders Promotes GoFundMe Campaign to Help Friend Raise $100,000 for Terminal Cancer Treatment

It seems Deion Sanders believes, and certainly lives up to the age-old adage, ‘a friend in need is a friend indeed’. The Colorado Buffaloes coach has shared a GoFundMe link, urging his fans to donate for his best friend, Keith Ross, who is battling stage 4 terminal cancer.

“This is a very sensitive matter, plz donate whatever you can,” Sanders posted on X.

According to the GoFundMe post, Keith, a former FSU player and a law enforcement officer, is in a critical condition. The cancer has tragically spread to the vital internal organs and bones.

The GoFundMe page, started by Keith’s brother, Warren Lee, reveals how the former law enforcement officer and his family have been “valiantly battling” the illness for the past two and a half years. Through his fundraiser message, Lee had urged friends, family, and Keith’s law enforcement colleagues to provide monetary support.

The fundraiser aims to raise a total of $100,000. The money will be used to cover hospital bills and supplementary expenses. As of now, barely 15% of the target has been achieved — a total of $14,817 raised from 99 donations.

Sanders, who has a substantial social media following, shared the GoFundMe link just hours after wishing Keith on his birthday. In his birthday tribute on X, Coach Prime revealed how the former FSU player has been “a mature and consistent man”.

Keith has been an inspirational figure in his life, wrote Deion. The coach then addressed the serious battle Keith and his wife, Vedoutie Ross, are currently enduring.

Sanders explained that the former Law Enforcement Officer could lose the battle against cancer at any moment. And he urged netizens to lift Vedoutie’s spirits to help her deal with the challenging times.

It’s heartbreaking to hear cases like Keith’s, even for people who are not close to him or the family. We can only imagine the grief Vedoutie and their kin must be carrying. Here is the GoFundMe page for those who would be interested in donating.