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Travis Kelce Can’t Keep Calm as Patrick Mahomes Goes Viral With Coors Light Commercial

Samnur Reza
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Travis Kelce Can’t Keep Calm as Patrick Mahomes Goes Viral With Coors Light Commercial

Patrick Mahomes (L) and Travis Kelce (R) | Credit – USA TODAY Sports

It’s no secret that Patrick Mahomes loves his Coors Light. His teammate, Travis Kelce, has backed this too, revealing that the two-time MVP has been known to “drink bars out of Coors.” So, could there be anyone better than the QB for a collaboration? While the answer is definitely no, the NFL has a strict policy against athletes promoting alcoholic beverages, which is why its poster boy had to find a creative workaround.

The American brewery recently released a trailer for their commercial featuring the Chiefs’ player, who can be seen climbing aboard a Coors train through a blizzard. However, as soon as he utters, ‘Looks like we’ve got company,’ an on-set producer halts the shoot and loudly clarifies that the commercial cannot be made due to NFL regulations.

Considering that the commercial was nearly finished with 10,000 Patrick Mahomes figurines at stake, scrapping the entire project wasn’t feasible. Instead, someone in the room proposed hiding the final product in a time capsule. It will remain buried underground until the NFL star decides to call it a career.

 

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A post shared by Patrick Mahomes II (@patrickmahomes)

Arguably, this is one of the most unique ways to debut a commercial. And, it’s safe to say, fans, including Travis, would agree. The star tight end showed his visible appreciation for the brief video in the comments, using five Tears of Joy emojis.

Even the brewing company joined in, commenting, “We can wait for a couple more rings to watch it I guess.” According to Forbes, this capsule will be preserved and buried at the Coors Brewery in Golden, Colorado, until Mahomes decides to hang up his cleats. Interestingly, the burial ceremony will be live-streamed on YouTube at 9 am MT on Friday, however, the Chiefs’ QB won’t be attending.

Will Mahomes Face Fines for the Commercial?

It turns out the rules that could potentially land Mahomes in trouble have been in place since the AFL and NFL merged in 1970. However, the QB hasn’t actually violated any of them.

The league prohibits its players from promoting alcohol, which the QB doesn’t quite do in the commercial but instead promotes the Coors Light Time Capsule. He is also not seen drinking the beverage, which aligns with the rules. So, it’s safe to say Mahomes won’t be in trouble unless the NFL decides otherwise.

This is also not the first time Patrick has been involved in a creative workaround commercial for the company. Back in 2022, the QB starred in a brief ad for Coors Light, which is 100% flashlight and 0% adult beverage. The ad states that these “flashlights” are perfect for camping trips and warm summer nights spent with friends.

Last year too, Mahomes and the brewing company collaborated for Coors Bear. That being said, it will be interesting to see if other NFL athletes decide to follow the same trend in the coming months.

About the author

Samnur Reza

Samnur Reza

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Samnur Reza is an NFL editor for The SportsRush. He holds a degree in English Honors and joined The SportsRush editorial team in 2023. Having previously worked as a freelancer and several media outlets, Samnur has been religiously following the National Football League for the past six and a half years. Samnur first started following football after Tom Brady's cameo in Ted 2. It wasn’t long before he found himself grabbing a bucket of popcorn to enjoy football games. He still vividly remembers his first-ever fixture: a 2011 matchup between the Patriots and Raiders, where Brady led his team to a 31-19 victory. Even so, Samnur believes Brady’s best performance came against the Falcons in Super Bowl LI, a game he still revisits from time to time. Samnur diligently follows most NFL athletes, their family members, and even the NCAA. Thus, he considers himself a diverse writer, having covered almost every corner of the football world. He does, however, have a special interest in athlete-centric stories. Whenever they engage in off-field ventures or charitable activities, Samnur enjoys reading and writing about them. Samnur had already authored over 850 NFL-based articles before becoming an editor. His editorial journey began just a little over a year ago. Beyond football, Samnur is a true cinephile with an extensive repertoire of films. He’s also fond of cats and has a furry friend named ‘Eva.’ During his free time, Samnur enjoys playing video games, currently immersed in God of War: Ragnarök. Having recently learned how to ride a bike, he now wishes to travel almost everywhere on it.

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