Trevor Lawrence has been a lock to go number 1 in the 2021 draft for what seems like an eternity. And before even inking his new contract, Lawrence is already signing endorsements like a pro. Trevor Lawrence has inked a multi-year endorsement deal with the global cryptocurrency investment app Blockfolio.
Lawrence, the likely No. 1 overall pick in Thursday’s NFL Draft, has already signed a couple of major endorsement deals. Earlier this month, he reportedly agreed to deals with Gatorade and Adidas.
Trevor Lawrence’s Blockfolio deal continues the trend of non-traditional endorsements for No. 1 picks. Cincinnati Bengals quarterback Joe Burrow, the No. 1 overall draft pick in 2020, signed a deal with Lordstown Motors, an Ohio-based all-electric truck company.
It’s a new age of endorsement deals.
2020: No. 1 pick Joe Burrow signs a deal with all-electric truck company Lordstown Motors
2021: Projected No. 1 pick Trevor Lawrence signs a deal with crypto platform Blockfolio pic.twitter.com/NJSWkCSXFx
— Front Office Sports (@FOS) April 26, 2021
Blockfolio COO believes Trevor Lawrence and crypto are rather similar
Blockfolio’s COO Sina Nader said “We believe that Trevor is the future of football and we think that crypto is the future of finance,”. “Trevor represents a lot of the promise and potential of football at the highest level, and we think that crypto represents the same thing at the highest level of finance.”
— Blockfolio (@blockfolio) April 26, 2021
Trevor Lawrence has been a commodity that multiple finance firms have been after ahead of the 2021 NFL Draft. But ultimately, Lawrence decided to sign with Blockfolio because of his interest in cryptocurrency. The terms of the first-of-its-kind deal haven’t been disclosed, but he did receive a signing bonus that was paid out entirely in crypto and deposited into his Blockfolio account.
Trevor Lawrence has signed a multi-year deal with crypto company Blockfolio.
— Darren Heitner (@DarrenHeitner) April 26, 2021
Blockfolio has been making moves in the sports world in an attempt to increase their presence, as well as that of cryptocurrency. FTX, Blockfolio’s parent company, paid $135 million in early April to secure the naming rights to the Miami Heat’s arena for the next 20 years.
The multi-year-deal will in all likeliness be something that will benefit both parties. Trevor Lawrence’s financial portfolio will be in the right hands, and will help crypto currency penetrate better into the younger market.
The 2021 NFL Draft is scheduled to begin on Thursday night, live from Cleveland, Ohio. And Trevor Lawrence will be locked in on getting drafted by the Jacksonville Jaguars with the No. 1 pick.