Deion Sanders is currently the biggest name in college football. Along with helping the Colorado Buffaloes script astounding victories, he is also adding massively to the University when it comes to the monetary aspect. In fact, renowned Sports & business analyst Joe Pompliano reckons Coach Prime might be worth over $1,000,000,000 to Colorado.
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Deion, who has already guided the Buffs to a 3-1 start to the season, has brought in lots of media coverage and has generated a lot of positive buzz for CU. Joe Pompliano reckons that if this goes on, Deion’s $29,500,000 deal might end up looking like a massive bargain.
Deion Sanders Might be Worth $1 Billion to Colorado
Deion Sanders seems to be leading a movement of sorts at the University of Colorado at the moment. The 53-year-old has helped the Buffaloes bring back their mojo both on and off the gridiron. Due to the sheer impact he has had since signing for them last year, popular sports analyst Joe Pompliano believes that Sanders could eventually end up being worth a whopping $1 billion to CU.
Sanders signed a five-year contract with the Buffaloes back in December 2022, worth $29.5 million, a figure which raised plenty of eyebrows across the football circuit. However, the University has already gained a lot from this particular move. According to Joe Pompliano, “The University of Colorado recently ran a report and determined that the ad value of media coverage since the football season started is worth more than $90 million.”
The University of Colorado recently ran a report and determined the ad value of media coverage since the football season started is worth more than $90 million.
That's for just THREE GAMES on a 5-year deal.
And once you add in ticket sales, merchandise, sponsorships, enrollment… pic.twitter.com/BelDORcRs2
— Joe Pompliano (@JoePompliano) September 22, 2023
The overall net worth of the total monetary benefits secured will be a lot more, considering the money generated through ticket sales, merchandise, sponsorships, and enrollment increases over the course of Deion’s coaching career in Boulder. Ticket sales have already skyrocketed in the city, with CU earning a record $18 million per SI.com from their home game against the Nebraska Cornhuskers.
Thus, CU is all set to earn an exorbitant amount if Deion Sanders continues to weave his magic. In fact, Joe, in his Tweet, suggested that one can argue that Coach Prime would be worth over $1 Billion to CU. Deion’s appointment as the head coach is the root cause of such a massive overhaul, and the benefits definitely outweigh the sensational contract. Although his team faced a mammoth defeat recently against Oregon, they still are in line to create a lot of buzz going forward.
Deion Sanders Helped Eyewear Brand Earn $4.5 Million Amidst the Jay Norvell Controversy
Deion Sanders has used the tremendous hype perfectly so far on a personal front. Sanders was at the centre of things last week when Colorado State’s HC Jay Norvell criticised him for his unusual dressing attires including sunglasses and hats. Coach Prime turned this criticism into a mode of personal gain immediately by helping his endorsed eyewear brand Blenders rake in a reported $4.5 million in revenue through sales, as per FrontOfficeSports.
Deion used the situation aptly by distributing specially minted sunglasses among his team, and several renowned media personalities. The list included the likes of The Rock and ESPN’s Stephen A. Smith, Shannon Sharpe, and Pat McAfee. This, as expected, turned out to be a mastermind publicity stunt.
While Sanders has been facing a lot of criticism lately due to his team’s horrific loss to Oregon, Coach Prime has everything at his disposal to curate a monumental comeback. It will be interesting to see how his team performs against USC in their next game.
