It has been a remarkable year for PV Sindhu ! (Sindhu trumps Sania Mirza to become the highest paid female athlete in India)
Her performances in the Rio Olympics 2016 made her an overnight sensation and she has only gone from strength to strength since.
And now the corporates have also jumped on the Sindhu bandwagon. Sindhu has now started winning off the pitch as well as she has bagged some of the biggest endorsement deals in the country.
So much so that Sindhu is now in the same bracket as some of the top notch Bollywood actresses in the country today. (Sindhu trumps Sania Mirza to become the highest paid female athlete in India)
Some of her representatives believe that Sindhu will soon become one of the biggest brands in the country.
“We cannot completely reveal how many brands want to tie-up with us, but the number is in the hundreds. However, as her representatives, we have to keep in mind her personality and willingness to endorse certain range of products.
“We thought the upsurge would actually be during the Olympics. However, the India Open victory has taken several meetings to an advanced stage of execution. We could see her endorsing double the number of brands by the end of 2017, which will amount to somewhere around 16-17.”
“You have to remember that she didn’t directly replace Rahul Dravid, she came in after one year. But, the fact that we can put her in the same bracket is a testament to how much she is revered in this country.” (Sindhu trumps Sania Mirza to become the highest paid female athlete in India)
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“The number should increase too much higher next year, where we could be targeting as much as Rs 80 lakhs a day.”
“It’s quite baffling to see the rise of Sindhu especially in 2016/17, because the numbers she’s raking in can only be compared to top notch Bollywood actresses.
“She has truly broken and smashed the gender divide in terms of endorsement and also given the entire market a new facet to work around.”
