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Frances Tiafoe Named the Only American Face of Top US Open Sponsor Despite 2024 Controversies

Rishika Singh
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Frances Tiafoe Named the Only American Face of Top US Open Sponsor Despite 2024 Controversies

Frances Tiafoe recently landed himself a major gig ahead of the US Open 2024 as he was named as the face of Grey Goose, the official vodka sponsor of the tournament. It is a big boost for the American youngster, who hasn’t had a smooth 2024 season so far.

Tiafoe couldn’t hide his excitement when the announcement was made. He was quoted as saying in a pre-tournament press conference:

“For me, style has always been another way to bring an upbeat energy to the court and have fun with it. Grey Goose is all about bringing that same energy to the US Open, and any fan of the tournament knows how iconic the Honey Deuce is.”

The Honey Deuce isn’t just any drink from Grey Goose. It’s practically a tradition at the US Open, adding to the whole vibe of the event. The name for the official cocktail of the US Open, comes from a play on the tennis term “deuce”, obviously, and the garnish of a scoop of honeydew melon, which looks like a tennis ball.

The campaign kicked off with a series of quick, 15-second videos shared on Grey Goose and Tiafoe’s social media channels. Directed by Max Bartick, these clips highlighted Tiafoe’s signature style, his celebratory moves, and of course, the iconic Honey Deuce cocktail.

However, it has surprised many that Tiafoe had been chosen to be the face of such a major campaign, given the kind of non-politically-correct statements he has made in the past.

The current World No.20 called some of his opponents ‘clowns’ in a Wimbledon 2024 press conference, while talking about his poor run since the last 18-24 months. Although Tiafoe did well to make it to the Cincinnati Open finals recently, it was his X-rated finger gesture while trying to photobomb Jannik Sinner lifting the trophy, that came under the scanner.

And almost immediately after that incident, he had a NSFW word to say to Sinner during a press conference, which many called ‘classless’ on social media.

But Tiafoe’s fun personality with a lot of flamboyance might have made Grey Goose pick him to represent them during one of tennis’s biggest tournaments. A few days ago, he was unflustered while looking to fulfill one of his other sponsors’ commitments in a fun segment on social media at the sidelines of the US Open.

Tiafoe also maintains a close relationship with his colleagues off-court. He is often caught joking around with Carlos Alcaraz and American compatriots like Paul and Fritz.

This new partnership with Grey Goose is another sign that Tiafoe’s stocks are rising by the day. With the US Open around the corner, he will be front and center not just in matches but also as the face of Grey Goose’s cocktail bars popping up in four spots at the USTA Billie Jean King National Tennis Center.

It’s going to be a fun ride from August 26 to September 4. And Tiafoe is ready to keep the energy high, both on and off the court.

Post Edited By:Dhruv Rupani

About the author

Rishika Singh

Rishika Singh

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Meet Rishika, the Tennis Writer at The SportsRush who spins words as deftly as Federer spins his backhand. Her tennis obsession began at 12, inspired by her dad’s adoration for Roger Federer (the only correct choice, obviously). An athlete herself, Rishika covers sports in an entertaining yet insightful manner, aiming to draw more fans into the game. When not watching or writing about tennis, Rishika loves baking and cooking, dreaming of one day launching her own food truck. Imagine each bite as delightful as a match point. Rishika’s unique blend of sports passion and culinary dreams makes her a standout voice in sports journalism. She serves up stories with humour and wit, ensuring her readers enjoy every moment of the game.

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