Why Gucci, Lavazza and La Roche-Posay are Plastering Jannik Sinner’s Face all over London

Jannik Sinner might not have left SW19 with the results he would’ve wished for. The Italian lost a five-set thriller to Daniil Medvedev in the quarterfinals of Wimbledon 2024. But, when it comes to brands, Sinner is clearly one of the most marketable faces in Tennis at the moment, going by the massive splash made all over London by the brands he endorses.

Gucci, Lavazza and La Roche-Posay flooded billboards around London’s Piccadilly Circus, in the Tube, on taxis and other places, prominently featuring the young Italian star.

Sinner shared photos of these billboards on his Instagram story.

Jannik Sinner is all over London and this shows that tennis remains one of the biggest sports in the world! pic.twitter.com/MtxjjDh1f3

— Wide World of Tennis (@tennisfan_dkr) July 18, 2024

Clearly, this shows just how profitable Sinner is for different brands, and why the 22-year-old has managed to beat other celebrities when it comes to endorsements.

Sinner’s official website details just why top brands choose to go with him.

Gucci: Sinner has made a splash in the fashion world, partnering with the globally recognised Italian fashion house Gucci. With this collaboration, the brand ambassador has officially proved his courtside fashion game is just as strong as his tennis.

La Roche-Posay: Sinner has formed a solid partnership with La Roche-Posay to promote excellence in sports and skincare.

Lavazza: The famous Italian coffee brand Lavazza naturally chose to sponsor Italian tennis player Jannik Sinner. Lavazza’s campaign “Jannik beyond Sinner” gives an authentic, behind-the-scenes glimpse at the sports star’s life.

Sinner has a list of impressive brands which he endorses besides these three. At the age of 22, his ability to market himself is impressive and that will continue to make him attract more sponsors, which makes him one of the richest tennis players in the world currently.

Sinner’s net worth and other business deals

Sinner approximately earns an estimated $5 million per year from his existing deal with Lavazza, according to CUBOPRO. His biggest deal at the moment is reportedly with Nike, which will last till 2032 and fetch him $15 million per year.

It is believed that Gucci and Rolex will be after Nike when it comes to the financial value of their partnerships with Sinner. Other European brands such as Alfa Romeo, Technogym, and Parmigiano Reggiano are also his sponsors.

Thanks to such high profile endorsement deals, coupled with his earnings from tennis, Sinner’s reported net worth is estimated at $40-50 million. This season alone, Sinner has managed to collect a total of almost $5.6 million from prize money, per ATP Tour.

The World No.1 has diversified his revenue streams at such a young age due to his stake in Foxera Holding, which comprises two real estate companies and one finance-related company in Monte Carlo.