Four-time Grand Slam winner Naomi Osaka has not been in action since September 2022. But despite her absence, her marketability has not taken a hit. She recently announced that her comeback will be at the Australian Open 2024.
Getting back to the court firstly means being more in the public eye. This means she can expect more endorsement money to roll in. Her net worth will also increase as she will rake in more prize money. Here is more on the Naomi Osaka net worth as of 2023 and how she has managed to build a strong personal brand for herself.
How much is the Naomi Osaka net worth 2023 figure?
2018 was a great year for Naomi Osaka. She won her first WTA 1000 title at Indian Wells and later lifted the US Open, her maiden Grand Slam title. These wins fetched her the very first series of million-dollar paychecks of her career. Osaka bagged $1,340,860 from the WTA title and a cool $3,800,000 from the Grand Slam win.
The American-Japanese star won one Majors title for the next three years each. For her two Australian Open wins in 2019 and 2021, she secured nearly $5 million in prize money. Her 2020 US Open victory got her $3 million as well. Her career prize money earnings stand currently at $21,177,252, as per the WTA Tour.
According to Celebrity Net Worth, Naomi Osaka’s total net worth is around $45 – 50million. The former World No.1 also has other income from her businesses. She is a co-owner of the National Women’s Soccer League team, North Carolina Courage. She has also invested in a professional pickleball team based in Miami, Florida. Apart from this, Osaka announced in May 2022 that she is starting her own sports agency named Evolve, which will cater only to exclusive clientele.
Besides these ventures, Naomi Osaka is a passionate co-owner of the skincare brand, Kinlo. She also runs a production company, Hana Kuma. For two consecutive years (2021-2022), Osaka was the highest-earning female athlete, combining on-court prize money and off-court endorsements. She was estimated to have earned more than $100 million over those two years, according to Forbes.
Osaka has been an outspoken advocate of mental health and has often taken breaks from tennis for mental health purposes. Her sponsors and brands have always stood by her and supported her. Despite not taking to the court for over a year, she has lost no sponsors or endorsements during her maternity break.
Osaka is a huge hit amongst American and Japanese companies
Osaka has been a Nike athlete since 2019 after switching from Adidas. With the American company, she has released a personal apparel collection inspired by Japan’s culture and its national flag. Her equipment has been sponsored by Yonex since 2008 and she was using the Yonex Ezone 98 racquet before her break. She is represented by her own sports agency, which also signed up Nick Kyrgios.
Multiple Japanese companies have onboarded Osaka as their brand ambassador. She endorses the likes of Nissan, Panasonic, Citizen Watch, Nissin Foods, and Air Nippon Airways. As she rose through the rankings, she attracted more global brands. She joined an elite list of tennis names including Maria Sharapova and Petra Kvitova to endorse luxury watch brand Tag Heuer. More global brands like Louis Vuitton, Sony’s PlayStation, Levi’s, Mastercard, and Beats by Dre followed as Osaka cultivated an impressive portfolio of brand endorsements. The bumper contracts signed between her and these big-name brands form a major chunk of her net worth.
