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UFC set to part ways with sponsors Reebok

Archie Blade
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UFC set to part ways with sponsors Reebok

UFC set to part ways with sponsors Reebok. Their current contract with the apparel giant lasts until the end of 2020, following which the promotion may look for other sponsors.

The sponsorship contract between the Ultimate Fighting Championship (UFC) and Reebok has been a bone of contention among the fighters for quite some time. However, the unpopular partnership may very well come to an end come 2021.

Also read: Jon Jones challenges Dana White to release him from his UFC contract

UFC and Reebok signed an exclusive deal back in 2014 worth $70 million. The decision was welcomed by the fighters at first. However, it soon became apparent that the deal restricted their own sponsorship contracts.

They were no longer allowed to feature their sponsor logos during UFC fight week events, including fight night, UFC-produced content or other official UFC events. Fighters were also prohibited from showcasing outside logos on banners inside of the Octagon. This led to much resentment.

UFC set to part ways with sponsors Reebok

Much to the fighters’ delight, reports suggest that UFC’s partnership with Reebok will not be renewed. According to ESPN’s Ariel Helwani, UFC president Dana White revealed that the deal with Reebok is due to expire after 2020 during a recent interview with ESPN’s Dan Le Batard.

White went on to suggest that the promotion was already talking to other companies regarding the position of their official sponsor. Helwani did add that he has heard the same and wouldn’t be surprised if the two sides part ways.


However, it remains unclear whether the fighters will be allowed to have their own sponsors.


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About the author

Archie Blade

Archie Blade

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Archie is a WWE and UFC Editor/Author at the SportsRush. Like most combat sports enthusiasts, his passion for watching people fight began with WWE when he witnessed a young Brock Lesnar massacre Hulk Hogan back in 2002. This very passion soon branched out to boxing and mixed martial arts. Over the years he fell in love with the theatrics that preceded the bell and the poetic carnage that followed after. Each bruise a story to tell, each wound a song of struggle, his greatest desire is to be there to witness it all. His favorite wrestler is Shawn Michaels and he believes that GSP is the greatest to ever step foot inside the octagon. Apart from wrestling, he is also fond of poetry and music.

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