Following English Premier League’s model, Spanish La Liga has altered the timings to gain maximum visibility in the Indian subcontinent. As of now, most of the matches were happening during the late nights and hence couldn’t attract as many viewers from India as EPL could. To address this issue, La Liga has planned to change the timings, by keeping a few matches at 4:30 IST every week. However is the change in in La Liga timings worth it? Will it backfire? Here are some initial thoughts.
India’s Market ( Plus)
India has been a cricket crazy country traditionally. Football is the second most watched sport and is slowly trying to overtake cricket. Understanding this, La Liga has decided to step up their efforts of cracking this market. India has multiple regions where people are crazy about football such as West Bengal and Kerala. These pockets should be targeted.
La Liga’s chief Tebas plans to bring in stars like Raul and Puyol to drive up the interests of La Liga among football fans of India.