Nikola Jokic’s $4.4 Million Contribution to Taco Bell Unearthed 9 Years After Draft Day Disrespect

Akash Murty | 13/06/2023
9 Years After Being 'Disrespected' By Taco Bell, Nikola Jokic's $4,400,000 'Contribution' To The Fast-Food Chain Comes Forth Following Nuggets Finals Win

Nikola Jokic’s story will be exemplary for generations to come. It’s about how a man who was drafted during a Taco Bell commercial has reached the top of the food chain in the NBA. While everyone around the Joker has benefited over the past few years due to his exploits on the hardwood, it seems like even Taco Bell made $4.4 Million because of the big Serbian’s dominance.

According to Apex Marketing Group, since Jokic was selected during a Taco Bell “Quesarito” commercial, the Joker has made the fast food chain more than $4.4 Million in equivalent brand value. The clip of the ad running during Jokic’s draft pick went viral. This virality, in turn, boosted Taco Bell’s brand value.

Jokic’s consistent performances and now outright domination of the league have done wonders for not only his own value but also for that of Taco Bell. A brand’s value is often decided by public perception, and people could not resist talking about the company after this incident.

The following tweet brought our attention to the same.

There was no way for anybody to guess that the lanky 6’11 guy from Eastern Europe would one day conquer the basketball world. Stealing his big moment with a commercial didn’t deter Jokic from showing up to work. ESPN, the broadcasters of the 2014 draft, and Taco Bell now have a hard pill to swallow after Jokic’s historic postseason run.

Post Edited By: Raahib Singh
NBA Nikola Jokic Skip Bayless Taco Bell

About the author

Akash Murty

An Electrical and Electronics Engineer by degree, Akash Murty is an NBA Editor at The SportsRush. Previously a Software Engineer, Murty couldn’t keep himself away from sports, and his knack for writing and putting his opinion forward brought him to the TSR. A big Soccer enthusiast, his interest in basketball developed late, as he got access to a hoop for the first time at 17. Following this, he started watching basketball at the 2012 Olympics, which transitioned to NBA, and he became a fan of the game as he watched LeBron James dominate the league. Him being an avid learner of the game and ritually following the league for around a decade, he now writes articles ranging from throwbacks, and live game reports, to gossip. LA Lakers are his favourite basketball team, while Chelsea has his heart in football. He also likes travelling, reading fiction, and sometimes cooking.

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