“His Turn NOW!”: Helping Bronny Create $7,400,000 Portfolio, LeBron James Shifts Attention Towards Younger Son Bryce Maximus

LeBron James and his family are having quite the time of their lives. I mean, why shouldn’t they? LeBron James has been away in Europe for a bit, where he was seen at 24 Hours of Le Mans. Savannah James then accompanied him at the Louis Vuitton 2024 Spring Collection Show in Paris. Back at home, Bryce Maximus just turned 16 and was ranked #82 among his peers in the Class of 2025. His elder brother Bronny, holding a $7,400,000 NIL portfolio, is really close to starting his freshman year at USC. He recently showed us his threads for USC, wearing ‘James Jr.’ on his back along with #6.

On top of all of that, Bryce shifted schools from Sierra Canyon to Campbell Hall. Savannah had dropped a hint about the same a long time ago, but the process got finalized earlier this week. Bryce is already suiting up for his new school, playing at the Section 7 Basketball Tournament at State Farm Stadium. He gave us a highlight reel during the same, which his father, LeBron James, proudly shared.

LeBron James hypes up Bryce Maximus on Twitter, hopes to replicate Bronny’s success

LeBron James is known for his basketball IQ. However, the same translates off the court as well. When Bronny ended his junior year, he was not a prospect many were looking forward to. However, till we got to the mid-way point of his senior year, Bronny was sought after. While we can’t take away from Bronny’s work, but LeBron James constantly hyping up his son surely helped him increase his stock value. In fact, by the end of the school year, Bronny was the highest-paid NIL athlete at $7,400,000; which was even higher than college players.

As LeBron James shared Bryce’s highlight, it’s clear what his intentions are. His caption itself gives it all away,

“His turn NOW!! Let’s go Maximus”

His turn NOW!! Let’s go Maximus 🤴🏾 https://t.co/gk0Okpue51

— LeBron James (@KingJames) June 24, 2023

It is clear what LBJ is up to. While Savannah proudly shared her son’s ranking at #82, the former #1 pick would want nothing but the extreme best for his ‘twin‘. And it looks like the works have been put in motion.

Can LBJ replicate what he did with Bronny?

Before Bronny became a five-star recruit in high school, analysts and pundits on TV were always raving about how Bryce Maximus was the better player among the two James sons. Over the last 12 months, we’ve seen Bryce take a backseat in publicity for his brother’s good. However, with Bronny in USC and Bryce getting a fresh start at Campbell Hall, we can expect the younger James to start showing up.

When it comes to NIL deals, Bryce is already at $1.2 Million, and he’s still got two years of high school left. If Bron puts Bryce through the same regimen, we might end up seeing colleges lining up to snatch Bryce.