Arsenal-Adidas deal: Arsenal have agreed on a new kit partnership deal with Adidas.
Arsenal registered their ninth consecutive win in all competitions yesterday, as they thumped Fulham 5-1. The Gunners’ star forwards, Alexandre Lacazette and Pierre-Emerick Aubameyang scored a brace in Arsenal’s victory.
With this win, Arsenal are now 4th in the Premier League, above on goal difference against their city rivals Tottenham Hotspur. The Gunners are only 2 points behind league leaders Manchester City, who played a goalless draw against Liverpool.
Outside of football, further good news arrives for Arsenal today. The club has signed a new kit sponsorship deal with Adidas, which will be effective from June 2019.
Puma is the current kit sponsor for Arsenal.
Arsenal announced the new kit sponsorship with Adidas earlier today. While the club didn’t give more information on the deal, ESPN reports that the deal will be worth close to £60m-a-year.
Arsenal and adidas have agreed a new kit partnership, effective from July 1, 2019 pic.twitter.com/ceZzq0elgs
— Arsenal FC (@Arsenal) October 8, 2018
This amount is almost double to Arsenal’s current deal with Puma, which is worth £30m-a-year.
The contract with Adidas is set to increase Arsenal’s spending power in the transfer market, regardless of ensuring a Champions League spot this season. However, the way Arsenal have performed in the Premier League so far, a top-four spot isn’t exactly far-fetched.
The club last wore an Adidas kit during the 1993-94 season. Since then, Arsenal spent two decades with Nike before switching to Puma in 2014.
At £60m a year Arsenal’s Adidas deal around the same as what Chelsea earn from Nike partnership and double what Gunners got from Puma. A boost to the club’s finances at a tough time with spiralling wages and no Champions League.
— James Benge (@jamesbenge) October 8, 2018
Earlier, Arsenal also signed their first ever sleeve sponsor, Rwanda Developmental Board, in a deal which is rumored to be worth around £10m-per-year.
BREAKING: Arsenal have confirmed their new kit partnership with adidas, which will begin July 1, 2019. 🔴⚪️ pic.twitter.com/3u0m2Zih2a
— Arsenal FC News (@ArsenalFC_fl) October 8, 2018
ESPN also reports that the partnership with Adidas is expected to be a five-year deal.