Arsenal Kit Controversy: Adidas under controversy after Arsenal kit launch attracts offensive twitter handles on social media.
Arsenal launched its new kit of 2019/20 by partnering up with Adidas from this season, but things did not go well for the sportswear giants after Arsenal kit launch was hijacked by racist and offensive Twitter accounts on Monday night.
Presently, Adidas are under investigation as the kit launch as mentioned above did not go according to the plan. The campaign under which Gunners’ jerseys were being launched #Daretocare, Twitter users were able to put their own names on the back of a virtual shirt.
Things went bad for Adidas after it posted jerseys with names containing references to Adolf Hitler and Madeleine McCann. Handles like @InnocentHitler, @MadelineMcCann and @GasAllJ**s were printed on the virtual shirt and made public.
Although, Adidas were quick to take an action but not soon enough, as several fans online took the screenshots of the controversial activity. In response, Adidas spokesperson claimed that the company is investigating the issue.
“As part of our partnership launch with Arsenal we have been made aware of the abuse of a Twitter personalisation mechanic created to allow excited fans to get their name on the back of the new jersey,” the spokesperson said.
“Due to a small minority creating offensive versions of this we have immediately turned off the functionality and the Twitter team will be investigating.”
The German brand is facing the wrath of the fans online, after such controversial day on the internet. Meanwhile, Arsenal are yet to give a response to the controversy.
The North London club will first wear the jersey during their pre-season tour, which will soon kick-off.
How twitter reacted
What’s next?
Arsenal will leave for their pre-season tour, and will probably stay away from this controversy.
