Arsenal Kit Controversy: Adidas under controversy after Arsenal kit launch attracts offensive twitter handles on social media.
Arsenal launched its new kit of 2019/20 by partnering up with Adidas from this season, but things did not go well for the sportswear giants after Arsenal kit launch was hijacked by racist and offensive Twitter accounts on Monday night.
Presently, Adidas are under investigation as the kit launch as mentioned above did not go according to the plan. The campaign under which Gunners’ jerseys were being launched #Daretocare, Twitter users were able to put their own names on the back of a virtual shirt.
Things went bad for Adidas after it posted jerseys with names containing references to Adolf Hitler and Madeleine McCann. Handles like @InnocentHitler, @MadelineMcCann and @GasAllJ**s were printed on the virtual shirt and made public.
Although, Adidas were quick to take an action but not soon enough, as several fans online took the screenshots of the controversial activity. In response, Adidas spokesperson claimed that the company is investigating the issue.
“As part of our partnership launch with Arsenal we have been made aware of the abuse of a Twitter personalisation mechanic created to allow excited fans to get their name on the back of the new jersey,” the spokesperson said.
“Due to a small minority creating offensive versions of this we have immediately turned off the functionality and the Twitter team will be investigating.”
The German brand is facing the wrath of the fans online, after such controversial day on the internet. Meanwhile, Arsenal are yet to give a response to the controversy.
The North London club will first wear the jersey during their pre-season tour, which will soon kick-off.
How twitter reacted
Adidas UK says it is investigating after Twitter campaign to launch new Arsenal kit is hijacked. This is gobsmacking – it's 2019, and this is social media 101. Who are you employing in your PR team?! https://t.co/Px7Ma17rx3
— Jess Brammar (@jessbrammar) July 2, 2019
NEW: @adidasUK is investigating after its Twitter campaign to promote the new @Arsenal kit was hijacked by users – allowing them to place horrific words, including racist and anti-Semitic messages on the club's shirts https://t.co/DwSWQX7qNf
— George Bowden (@georgebowden) July 2, 2019
— SportsGridUK (@Sportsgriduk) July 2, 2019
Adidas face backlash after social media campaign to launch new Arsenal kit allows sick users to make shirts referencing Hitler, Madeleine McCann and Hillsborough https://t.co/gDruojeePM
— MailOnline Sport (@MailSport) July 2, 2019
A social media marketing catastrophe, as Arsenal & Adidas’s kit launch campaign is hijacked by idiots:
‘Within hours, the brand’s account had sent messages and pictures of shirts containing racist and anti-Semitic language’https://t.co/3qeRcaJhub
— Mehdi Juma (@MehdiJuma) July 2, 2019
Arsenal will leave for their pre-season tour, and will probably stay away from this controversy.