Five Reasons why TNPL will be a roaring success
4) Excellent promotion

TNPL is the brainchild of N. Srinivasan, affectionately called as ‘Srini Mama’ in Tamilnadu. Mathew Hayden is the brand ambassador and has been very actively promoting this event through various ventures. The inaugural ceremony had M.S. Dhoni unveiling the trophy, which has added glamour to the event. The people of Tamilnadu see Dhoni as their own son-in-law, due to the fact that Dhoni had played for no other franchise until CSK was banned. With Star promoting the event aggressively with impressive ads, the interests of people have been kindled.
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Utkarsh Bhatla
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