After weeks of speculation, Tiger Woods has officially announced his new apparel line called ‘Sun Day Red’ in association with TaylorMade. The move came after the 15-time major champion and famous sports apparel brand Nike ended their 27-year-long partnership earlier in January 2024. Just a few days ahead of the upcoming PGA Tour signature event, the Genesis Invitational, the announcement of the newest clothing line was made at a launch event in Pacific Palisades, California.
Images of some Sun Day Red products were released online on Getty Images. A total of six clothing products were launched at the event. They were two golf shirts, two hoodies, a quarter-zip pullover, and a full-zip jacket. Other products such as gloves, golf shoes, headcovers, hats, and ball markers were also teased. The new website of the TaylorMade and Woods clothing line is also launched but it will only allow sales from May 1, 2024.
It started with a passion. The passion of competing. Of competing against ourselves. The field. The course. Life. Out of that passion, @SunDayRed rises.
Start your journey with us: https://t.co/MOv7rk5dYT pic.twitter.com/3aQWBHhIci
— Tiger Woods (@TigerWoods) February 13, 2024
Fans React To Tiger Woods’ New Brand Launch
Anything that the 82-time PGA Tour champion does becomes a headline, all thanks to his immense popularity among fans. However, after his partnership ended with Nike, fans did not seem to overcome the decision to launch a new clothing line. Although they were excited about the new brand, they were quite skeptical about its logo.
One of the self-proclaimed Tiger Woods fans said that he did not like the Sun Day Red logo. He did appreciate the hoodies but felt other products were not good enough.
Tiger’s new brand is out! What do you think?
I’m a huge Tiger fan. But…
The space between Sun and Day is triggering me hard.
The logo is…amateur feeling?
The hoodie is cool, the rest is meh.
Not super exciting imo. pic.twitter.com/5TT9qDp4ql
— Rick Golfs (@Top100Rick) February 13, 2024
Another fan stated that he was disappointed with Sun Day Red and felt that it had “missed the mark”.
I’ll be honest.
I am super disappointed – but also not surprised.
Tiger was great. Is great….At GOLF.
In my opinion, Sun Day Red totally missed the mark.
— MYGOLFSPY (@MyGolfSpy) February 13, 2024
A fan criticized the logo of the newest Tiger Woods clothing brand and said that he would not be purchasing the product either.
The logo lacks everything I was looking forward to the press conference and launch but won’t be purchasing this one.
— Texasbitcoiner (@Lil_ole_ladytex) February 13, 2024
Another fan was interested to see the performance statistics of Sun Day Red products. He added that the sales would determine the loyalty to Woods’ name and will test the brand. He added that the logo was decent and the teased gears looked “alright.”
I’m so interested to see how Sun Day Red performs in sales.
This really is a test in brand and loyalty to a name.
I think the logo is ok and the gear looks alright. Is Tiger name enough to make it a success in such a busy market? pic.twitter.com/pWUCH3nFUt
— Golf Lover UK (@GolfloverUK) February 13, 2024
One of the fans said that he was quite “underwhelmed”. He believed that Woods’s team had not made great efforts for the newest Sun Day Red brand.
I could not be less underwhelmed. Given Tiger’s brand and reach, his team seemed to hardly have made an effort. I’m kind of amazed at the fail.
— BostonDrewww (@BostonDrewww) February 13, 2024
There were a few Tiger Woods fans who felt that the Sun Day Red seemed to be a great start for the golfer and would love to buy the products. However, most of the fans were disappointed with the logo of the brand. Let’s look at some top comments from fans on X (formerly Twitter):
The logo is awful, Tiger has unlimited money how did they not design something better? Also, why is Sunday two words?
— Cody Large (@codylarge_) February 13, 2024
if you flip it by 90 degrees, Tiger’s new logo looks like a bunch of vertebrate that have been surgically fused together pic.twitter.com/SJefKNAQkn
— ANTIFAldo (@ANTIFAldo) February 13, 2024
Disappointed
— Coastal Country Club (@ccmembersonly) February 13, 2024
Why not Red Day Sun or Day Sun Red?
Why Sun Day Red?
It sounds and look stupid, it sounds and seems the Chinese factory can’t spell the correct word. Just saying.
The logo also look stupid.— GODCANDLE (@godcandlepump) February 13, 2024
Black hoodie is Deese otherwise it looks boring and unimaginative.
— The Next Tee – “The Good, Bad and Ugly of Golf” (@UntilTheNextTee) February 13, 2024
Looks like the Slazenger logo
— Chris (@Chris54Liv) February 13, 2024
I wouldn’t expect anything better from someone who rocked short sleeve mock turtlenecks for years. But, this is still pretty poor.
— D (@ADonohoe24) February 13, 2024
What a flop shot of a release. Very boring. I’m not mad, I’m just disappointed.
— Therugbyref (@TZrugbyref) February 13, 2024
Tiger Woods will surely be donning new Sun Day Red apparel at the upcoming Genesis Invitational 2024. Despite receiving heat from fans, the brand may still do good in terms of sales, all because of the 15-time major champion’s name associated with it. But no claim should be made before the official statistics are out.
