MS Dhoni set for a long association with Sound Logic 

Former Indian Captain and veteran keeper MS Doni has agreed to partner with Sound Logic as a partner-evangelist.

Sound Logic has roped in India’s most successful captain, Mahendra Singh Dhoni, as a partner-evangelist.  The company is looking to expand its market in the county and who better than MS Dhoni to be advertised as the face of the company.

“Music drives me to do more on and off the field and there is no better fit than SoundLogic’s range of audio products. Right from the first meeting with Sagar and team, I realized that this is a group of young professionals with a clear and ambitious roadmap. I am excited to be part of their journey and I am sure consumers will also be as enthusiastic about the products as we are,” says the former Indian Captain.

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On the auspicious occasion, Sagar Gwallani, CEO of SoundLogic said, “Mahi is the epitome of leadership and self-belief. He is driven by passion and continues to inspire millions. Like SoundLogic, Dhoni represents the new age of Indians – confident, cool and savvy. We look forward to working with him to develop innovative and engaging collaborations with consumers.”

SoundLogic has recently associated itself with PointNine Lintas as its full service agency. The agency is preparing a roadmap for media planning and to chalk out a proper strategy to advertise Dhoni’s association with the company.

PointNine Lintas CEO Vikas Mehta also lauded the association and referred to it as a game-changer in the company’s Indian reach. He said, “Mahi coming on board is of great significance for SoundLogic. We now have a confluence of best-in-class products and a perfectly apt persona. The fact that this isn’t yet another brand ambassador deal but a deeper partnership; makes it a great runway for real innovations as we take SoundLogic’s products to market.”