Not only has the arrival of Denny Hamlin into Dale Earnhardt Jr’s media empire, Dirty Mo Media, been a hugely successful endeavor for all parties involved, but it has also led to the creation of a bracket challenge. This is something similar to an NCAA Tournament-style bracket which the #11 driver and Dirty Mo Media introduced last month.
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The challenge became a huge hit among the fans as they participated enthusiastically over the course of the last four weeks and races. And there are now only two drivers left as we head into Sonoma for the finale of the Denny Hamlin Bracket Challenge, Brad Keselowski, and William Byron.
Interestingly enough, Keselowski, even though he may have a chance to win a handsome prize, demanded something else from Dale Earnhardt Jr.
Brad Keselowski willing to give up “millions” as he shares his demand with Dale Jr.
As Dirty Mo Media hyped up their followers with the final round of the DH Bracket Challenge, with the final showdown being Keselowski vs. Byron, the Roush Fenway Keselowski Racing driver-owner asked, “How much do I get if we win this?”
“Hopefully millions next year,” Hamlin replied.
This led to Keselowski pointing out that while he can’t speak for Byron, he would be willing to pass away those millions if he wins. However, instead of that, he wanted a different prize, one which he asked Dale Jr. for.
“Can’t speak for @WilliamByron but If I win, No money required. I’ll even come on your podcast if you agree to do this. Seems like a fair deal 😊☺️ @DaleJr A couple of cases of Sundrop for the winner would be fun! Know their has to be a few laying around in a garage somewhere,” Keselowski wrote.
Denny Hamlin is pretty happy about his bracket challenge
Speaking in an episode of his podcast show, Actions Detrimental, Hamlin suggested that they should get “somebody to sponsor” their bracket challenge considering how popular it became.
“I think it’s a very good thing just simply from the social interaction of people, ‘Hey we created our own bracket series. We’re taking the rules in which you set out and we’ve created our own contest.’ And so it was cool to see that, how much momentum it got, and how excited people were to think about this head to head,” he elaborated.
All said and done, it’ll be interesting to see if Keselowski can actually trump Byron to win the challenge or will Byron replicate his on-track performances in this arena as well.
