NASCAR One Step Closer to Realizing Jeff Gordon and Dale Earnhardt Jr.’s Idea for International Expansion

In 2022, the idea of adding international tracks into the NASCAR Cup schedule seemed like a pie-in-the-sky vision. However, the highly-successful Chicago Street Race in 2023 has acted as a stepping stone for NASCAR’s expansion onto foreign soil. NASCAR then announced the inclusion of the Mexico City racetrack in the 2025 itinerary, a major milestone in the sport’s global outreach.

The momentum is now gathering steam with NASCAR officials actively seeking and considering insights from veterans and current drivers to shape the future strategy. Following the Chicago Street Race, Dale Earnhardt Jr. had championed the idea of expanding into the Canadian market.

“I love the idea of going to Canada in any way, whether it’s Montreal or anything right? To get in front of our fans up there across the border,” Junior had stated.

Echoing Dale’s sentiments, Jeff Gordon had shared his perspective on SiriusXM NASCAR Radio ahead of the release of the 2024 Cup Series schedule.

Gordon said, “I would love to see us be international… I think there’s a lot of fans in Canada, think there’s a lot of fans in Mexico and South America that we are not tapping into that I think would grow the sport and put a lot more eyeballs on it.”

Meanwhile, Daniel Suárez has been waving the flag for NASCAR to broaden its horizon even further, advocating for the inclusion of Brazil in the itinerary.

It now appears that NASCAR is not just hearing these suggestions but acting on them as well. NASCAR President Steve Phelps, in a conversation with Jeff Gluck, hinted at exciting developments happening in the coming years.

“We’re going to continue to have schedule innovation, so I’m just going to park that over there. I do think there are some real opportunities for us internationally that I think we (are) kind of just scratching the surface on. I’m excited about what that could mean for us as you look years down the line,” remarked Phelps.

Phelps optimistic about the upcoming Mexico City race’s impact

The NASCAR president expressed satisfaction at how the 2024 season delivered thrilling moments, including some of the closest finishes in the sport’s history. The action also drove a much-needed boost in viewership ratings. He anticipates even greater landmarks in the coming year.

Phelps is confident the first international race in Mexico City will draw fresh audiences, generate strong television ratings, and pave the way for continued growth. He plans to maintain this forward-thinking approach and momentum into 2026 and beyond as well.

As discussions about Canada and Brazil gain traction, it will be fascinating to see which international destination would NASCAR plan for in the 2026 season.

With the voices of influence championing expansion, and the groundwork being laid, NASCAR seems poised to take bold steps toward a truly global presence.

About the author

Neha Dwivedi

Neha Dwivedi is an experienced NASCAR Journalist at The SportsRush, having penned over 5500 articles on the sport to date. She was a seasoned writer long before she got into the world of NASCAR. Although she loves to see Martin Truex Jr. and Kyle Busch win the races, she equally supports the emerging talents in the CARS Late Model and ARCA Menards Series.. For her work in NASCAR she has earned accolades from journalists like Susan Wade of The Athletic, as well as NASCAR drivers including Thad Moffit and Corey Lajoie. Her favorite moment from NASCAR was witnessing Kyle Busch and Martin Truex Jr. win the championship trophies. Outside the racetrack world, Neha immerses herself in the literary world, exploring both fiction and non-fiction.

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