In the first “Space Jam” movie, Michael Jordan played a role as himself, which helped the film become a massive success at the box office. It generated $1.2 billion from merchandise sales alone. The success of the first encouraged Warner Brothers to seek LeBron James for the sequel, “Space Jam: A New Legacy.”
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Brian Windhorst provides an in-depth analysis in his book, LeBron Inc.: The Making of a Billion-Dollar Athlete. He talks about how the initial triumph of the first Space Jam film motivated LeBron James to participate in the sequel. The decision to appear in a movie was driven by their broader business pursuits. Both, Michael and LeBron recognized the opportunity to enhance their brand and expand their marketability beyond basketball. These appearances by the basketball superstars played a significant role in amplifying their brand image. It further enabled them to promote themselves in diverse domains.
Michael Jordan’s success with “Space Jam” made LeBron James consider a role in the sequel
In his book “LeBron James Inc.,” Brian Windhorst highlights the achievements of the 1996 film “Space Jam” upon its release. The origins of “Space Jam” can be traced back to a Nike Super Bowl ad in 1992. In the ad, Air Jordan and Hare Jordan (Bugs Bunny) were pitted against each other.
The prospect of Michael Jordan playing alongside the iconic Looney Tunes characters was highly appealing. This enthusiasm translated into the film’s tremendous success. It generated $250 million in box office revenue, securing its position as the second-highest-grossing basketball movie.
Windhorst also highlights that Warner Bros. achieved approximately $1.2 billion in sales through 78 merchandise products featuring Jordan’s image. Even to this day, the film retains its cult classic status. This sparked LeBron’s interest and willingness to embrace a comparable role. Windhorst discusses this aspect in his writing.
“When Trainwreck came out, LeBron was lauded for his performance and his ability to deliver funny lines. The New Yorker called it the ‘greatest movie performance by an active professional basketball player,’ which was high praise to be sure. Then again, he was playing himself, just as he’d played versions of himself in the other acting roles he’d been a part of. Maybe, just maybe, if LeBron comes off as the hero in Space Jam 2 he could fulfill another dream that’s been bouncing around his head over the years: to play a superhero.”
How does Space Jam: A New Legacy featuring LeBron compare to Jordan’s 1996 Space Jam?
The 1996 release of Space Jam received a considerably more positive critical reception, with the Chicago Sun-Times and the Chicago Tribune both giving the movie a thumbs up. On Rotten Tomatoes, the film obtained a 43% approval rating, with an average score of 5.3/10. It was widely regarded as a solid children’s movie and has maintained its cultural relevance to this day.
In terms of box office performance, the movie earned $90.5 million in the United States and $159.7 million in other international territories, resulting in a worldwide total of $250.2 million. However, it appears that the same level of success did not translate to the new Space Jam film.
LeBron James’ film, “A New Legacy,” achieved a box office gross of $70 million in the United States and Canada. This was coupled with an additional $93 million from other territories. The movie garnered a worldwide total of $163 million in box office revenue, significantly lower than the first one. The critical reception to the film did not meet LeBron’s expectations. “Space Jam: A New Legacy” received three out of four Golden Raspberry Award nominations, including LeBron himself winning the award for Worst Actor.
